Rihanna and Gucci have teamed up to help UNICEF to raise funds to fight  global poverty. The project that they are working on is called the  "Tattoo Heart Collection Campaign."

Gucci has created a range of white bags adorned with a tattoo heart. In the ads for the campaign Rihanna models the new line of bags. Gucci will donate 25 per cent of sales from the  sale  of the  Gucci Tattoo Heart Collection bags   to UNICEF

Its great to see Rihanna, one of the biggest names in music and Gucci, one of the powerhouses of the fashion industry, coming together and  supporting a great cause.