I just saw Britney Spears music video for  her second single and was surprised to see one of the most blatant product endorsements ever in a music video . ( well its  the second most blatant endorsement Ive seen, the biggest would have to be when Rihanna hot a separate video or her single  S.O.S). Well I guess its true “Celebrity Sells”. In Britneys latest video she is seen opening a box and putting on  Earrings by the Italian Jeweller and Luxury retailer, Bvlgari (Bulgari). According to MTV, the diamond earrings are  valued at about £10, 000.00. Quite far outside the average persons budget.