The LVMH  Louis Vuitton Moët Hennessy jewellery brand, Fred has chosen Kate Moss for their new ad campaign. She will star along  French actor Melvil Poupaud. The campaign was shot by Patrick Demarchelier . Kate Moss replaces French actress  Audrey Marnay. Audrey did the company’s campaign last year. In an interview with WWD a representative  from the company explained why Kate Moss has replaced Audrey-

“We needed a more international icon that would resonate across all our markets, in particular Asia,”

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