With the credit crisis in full drive designers have to think of new ways to market their collections tht will get lots of attention and hopefully sales. Recently Madonna did a very sexy shoot for Louis Vuitton. Max Azaria has also chosen a celebrity for the ads for his Spring Summer campaign. He could have chosen a famous singer  but instead the collection has used an athlete. That athlete is none other than Olympic gymnastics gold medalist, Nastia Liukin. Nastia just has a an ethereal sylph like quality  and I think she perfectly captures the essence of the Max Azaria collection. The ad will run solely online.

Source NYMAG