Here's a youtube video of Gossip Girl's Taylor Momsen  being bombarded by the Papparazzi ( while wearing a Nike athletic top and Nike shoes). She escapes from the Paparazzi by Free Running( acrobatics in rural and urban areas). Shes jumping over moving cars, leaping over walls and jumping down the stairs. As the internet continues to grow is Viral Marketing the new direction that ad campaigns will go in? Do you think other retailers and fashion labels will start using viral ads?