Gap's Design Director, Patrick Robinson, held a special preview of  the fall winter 09/10 collection for LOVE Magazine. The preview took place this Monday in London.

Patrick Robinson has  previously worked for brands such as Paco Rabanne, Perry Ellis and Giorgio Armani Collezioni. In his role as Design Director he  is revitalizing  the Gap brand. Patrick told British Vogue that  his "aim is that the clothes should look three to four times more expensive than they are. I want the customer to look at the product and be surprised by the price. I want the collection to be affordable, but the product needs to be the attraction."

The collection is verydifferent from what we have come to  expect from Gap and its very stylish and has definitely catapulted  Gap back into strong contention with  other high street brands. Its departure from the classic Gap line and diverges into a collection that is filled with well styled pieces in interesting cuts.

British Model of the year, Jourdan Dunn was also one of the models in the showcase.

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