Aussiebum rounded up 15 of London's  buffest guys, to help Selfridges celebrate their 100th Birthday.  The evening also featured a celebrity guest appearance from singer Rachel Stevens.

Staying on the subject of men's underwear i was recently reading an article on Huffington Post about relationship  between the economy and the sale of mens underwear. Apparently, if you look in a guy's underwear drawer you can estimate  how bad the recession is. When the state of the economy decreases men buy less underwear. Right now men's underwear sales have stopped going down so maybe its an indicator that the worst of the recession is over.