David Beckham's Emporio Armani Underwear ads were revealed just a few hours ago at Selfridges in London. The underwear ads were shot by photographers Mert and Marcus.

“David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges,”- Giorgio Armani. 

Apparently, although there is a huge Tube strike in London thousands of people still managed to show up at Selfridges for the launch of  David Beckham's  Emporio Armani Underwear campaign. Talk about being die hard fans!!!!

What do you think of David's hair in the ad? Do you like the slick look?

Source: Emporio Armani