I found this wonderful swimsuit collection over at Weebirdy.com. I love the retro pin-up look of the ads. Its like an updated  50's glamour.The swimsuits are from the Aussie/London swimwear label Jemma Jube and are available from Miss Lala’s Boudoir, 18 Monmouth Street, London WC2H 9HB.

Photography by Mel Kier and Liz Ham styling by Mel Kier

models: Lucy Edwards, Emma Booth, Candice Lake, Vivi Valentine, Lorelei Lee, Judy and Jessie