Autumn Winter 2009 – 2010 sees FCUK introduce a capsule denim range for men and  women. The range features streetwear  and focuses on authentic denims and easy casual pieces with a distinctive fashion twist.

To showcase the new collection and its free-spirited attitude, a team were streetcast from creative hotspots around the UK.   Inkeeping with the British street style theme the  campaign was shot in the Centre of London street style, Brick Lane.

The shoot  brings together youths from  all walks of life – from tattoo artists to students, to film makers, musicians and dancers . The line symbolizes style and inviduality.

More  about the FCUK denim capsule lines is after the jump

Ladieswear introduces FC: Denim

The FC: Denim collection for ladies encourages you to work a casual look, break the mould and stamp your mark on something that is easy yet modish with a fierce selection of untamed winter staples.

Break the rules with double denim; a firm nod towards the 80’s, be it bleached or indigo, skinny or wide, denim is key in cropped jackets, fur lined gillets, jeans and super minis.

Boyfriend dressing is back but we’ve tailored our pieces just for you. Oversized and slouchy is the way to go in deconstructed printed t-shirts, drape cardigans, shirt dresses and slinky pyjama playsuits. Unstructured coats in thick grey wool with fur lining and wet look parkas echo retro school wear updated with modern design treatments, it’s all about looking like you haven’t made an effort – but we know you have.

 Print, patterns and animals make their mark, bouncing bunnies, crazed wolves, wise old owls and geometrics are mixed in with sequins; or say it loud with ‘Boo’ and ‘Eek slogans. A zebra print mac is your new ‘what shall I wear’ day best friend, it rocks every outfit. 

 Don’t be scared of change. You were cool anyway, we just helped.

Menswear introduces FCUK 

Denim is at the heart of the range and commands attention – heavily distressed, paint splattered, and torn, these are jeans that look like they’ve got a few stories to tell.  Leather jackets are battered for a loved and lived-in look, while nylon windbreakers and retro track tops provide a bold alternative, illuminating a winter’s day in shocks of fluoro orange, vivid blue, and bright snow white.

 T-shirts feature bold prints and emblems, while the checked shirt continues its reign as Streetwear King.  Updated for winter in an autumnal palette of grey, red, and navy, warmth is provided through flashes of mustard, white, green and blue, as well as the use of cosy, tactile fabrics such as boiled flannel and wool.

 Knitted jumpers are key – kitsch fairisle knits and bold star prints liven up a classic palette of black, grey, and white.  Steal serious style points in monochrome burglar stripes – team with wayfarers, slim jeans and some heavy duty boots for an immortal Beatnik feel.