Last Friday. September 18th, Nike Sportswear and East London rapper Dizzee Rascal released a limited edition, Nike Air Max 90 'Tongue N' Cheek' sneaker. The shoe was created as part of  a collaboration between  Dizze Rascal and  Nike. The sneakers share their name with Dizzee Rascal's 'Tongue N' Cheek'  album which was released on monday. The shoes are available exclusively  at Nike's 1948 store in Shoreditch.

This promo video has  was directed by Drury,  and shot by Tim & Barry from dontwatchthat.tv .