French Connection is pleased to announce the launch of their new concept denim store in the heart of London’s Covent Garden. The unique concept store has been specially designed to showcase the denim diffusion range created by French Connection’s in-house design team along with the most directional casual wear pieces from the ladies main range. The store is set to launch on 15th September 2009 at 11 James Street, Covent Garden, London WC2.

The denim diffusion range pays special attention to cut and fit. Inkeeping with this seasons trends  the line features oversized T-shirts adorned with abstract and playful prints and check shirts with eclectic mixed buttons.

The line also includes a range of jeans from ultra skinny, indigo wash to 80’s bleached stone wash jeans. Playsuits and Harem pants are also part of the collection.