WWD has just posted the new ads for the Jimmy Choo for H&M collection. October is a busy month for Jimmy Choo. In addiction to their H&M collection, Jimmy Choo and the Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa.
The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.
The theme of the photo competition is ‘You, Your Shoes and 72’, Below are some of the entries for the collection.
Entries submitted before 26th October will be shortlisted for an exhibition at the celebrity launch event at Selfridges on the 29th October. Jimmy Choo founder, Tamara Mellon will launch the ‘PEP-Up Shop’ at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.
The overall winners will be announced after the competition close on 7th December. On offer is a grand prize of seven pairs of Jimmy Choo shoes and two handbags, plus over one hundred exclusive Jimmy Choo prizes.
Below are more photos of the Jimmy Choo for H&M ad campaign.
Jimmy Choo for H&M
Jimmy Choo for H&M Women’s collection
Jimmy Choo Autumn Winter 2009/2010
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