Alexa Chung's MTV show might have just been canned but Alexa is still in high demand. The British presenter is the star of the new Pepe Jeans Spring Summer 2010 ads. The campaign has a daydreaming theme and Alongside Alexa are male models Tom Guinness and Boyd Holbrook.
The campaign was lensed by Tom Munro.



Pepe Jeans London Spring Summer 2009
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