Very  ( a UK based online department store) only launched this summer and already they have collaborations  with  celebs such  as Peaches Geldof, Fearne Cotton, Jasmine Guinness and designers such as Preen, PPQ and Amanda Wakeley. The capsule collections  incorporate the style of the fashionistas and  fashion houses into  key  unique pieces that embrace  the essence of the   fashionistas and design houses while being available for a fraction of the price.

The price of the collections range from £8 to £99 and will be available online from January.

Below are campaign shots from Very's Spring Summer 2010 collection 

Peaches Geldof for Very