Premium lifestyle brand GANT has announced  the opening of their new London flagship store opening on Regent Street on 22nd January 2010.

This will be the largest GANT concept store in the UK, and subsequently one of their global flagships. Each floor will feature luxurious, spacious zones for each of GANT’s collections.

"On entering the store, shoppers will be greeted with the exquisite visual merchandising, for which GANT has become renowned. Attention to detail is key throughout, with mannequins showcasing key product on the ground level, which will sit within GANT’s Menswear Mainline collection. Seating areas to relax and have a coffee will also be situated on this floor.

The lower ground area will house the GANT Rugger collection, and will play on the brands’ East Coast authenticity. Vintage shirting is hung from the walls and oak features gives a distinctively heritage feel.

The first floor will feature GANT Woman, Kids and Home. Both Mainline and Collection ranges for GANT Woman will have separate seating spaces and a personal shopping service offering a unique and luxurious shopping experience. The Home area will incorporate outfitted bedroom, bath and dining zones, and Kids will have a child friendly entertainment area.

Another feature of the store will be a website terminal which enables customers to search for product on www.gantuk.com.

Specialist staff and excellent service throughout provide customers the opportunity to take a journey through the store, discovering the various rooms and the GANT experience as a whole."