Burberry was one the first brands to stream their fashion show online. Now the rest of the fashion pack at LFW has caught on and London Fashion Week will now be streamed online. Burbery is always one step of the competition so they have decided to go one step further host the first ever 3d Fashion show.
"We are the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.'' - Christopher Bailey, Chief Creative Officer.
Burberry's Autumn Winter 2010/11 show will take place at CHelsea COllege of Art on February 23rd and the show will be streamed live in 3D to events in New York, Paris, Dubai, Tokyo and Los Angeles.
The events will take place as follows.
NEW YORK 3D live streaming event at Skylight studios
PARIS 3D live streaming event hosted with concept store, colette
DUBAI 3D live streaming event at The Address
TOKYO 3D live streaming to La Fabrique for ''Burberry Night''
LOS ANGELES* 3D streaming event hosted by Tina Brown, editor of The Daily Beast
Burberry will also live stream its show in 2D at live.burberry.com .
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What an amazing concept