Update : Click here for the French Connection ss2010 womenswear ad campaign and click here for the  French Connection ss2010 menswear  campaign

I visited Oxford Street today on my to the Launch of Gant's new store and I  saw the new changes to the  French Connection flagship store. The Oxford Street flagship has been transformed this week to showcase French Connections Spring Summer 2010 campaign. I have to say for a while I hadn't really been impressed by French Connection but over the past 3 seasons the brand has seemed to get stronger and stronger and i like the direction that they are moving in.

The images on the campaign are just a preview of whats to come but I love how they  used the  Bunny ears silhouette  that Marc Jacobs  popularized.  Its very fashion forward.

The images for the campaign are very simple but carry a strong message. The focus of the campaign is the concept of what it means to be ‘The Man’ (classic, tough, handsome, intelligent) and ‘The Woman’ (feminine, nonchalant, sassy, chic).

I can't say much but French Connection will be starting off their Spring Summer 2010 campaign with a huge bang, so make sure you stay tuned.