Boutique by Jaeger modelled by Stephanie Rad from Storm Models

I know we just posted about Jaeger but I thought this little development was exciting enough that it deserved it’s own post. Over the past 2 years Jaeger has revitalised the brand and become a staple on the London Fashion Week Calendar.

Now the brand is branching out and starting a new line called Boutique by Jaeger. The new diffusion line is targeted at the 18-30 market. It draws inspiration from  the 60′s Young Jaeger range. Design director, Stuart Stockdale’s muse for the collection is  today’s modish young Londoner. This woman is edgy, brimming with attitude and intoxicated by fashion.

Gone are the days when Jaeger was thought of as  brand only for older women. Now the brand appeals to every generation.

Boutique by Jaeger will launch in July  and according to Vogue, It will retail for 30% less than the Jaeger main line.