Iconic British brand,  Burberry has revealed  that they will be branching out and releasing a  makeup collection. The line is called Burberry Beauty and the campaign will be photographed by Mario Testino  and fronted by Lily Donaldson, Rosie Huntington-Whiteley, and newcomer Nina Porter from select models.

Christopher Bailey  told WWD, “When we were doing make-up, I felt like we weren’t able to get the right attitude. It was either caked-on make-up or then just the wrong colours, the wrong tones, the wrong spirit for make-up. I wanted it to be this kind of effortless elegance.”

The collection contains 96-pieces and draws inspiration from Burberry the trench coat and  “Like the trench-coat, it can be worn anywhere and at any time,” Christopher Bailey said.