World Cup action is heating up in South Africa this week. England got off to a rocky start with their first game on Saturday. If the World Cup  just isn't giving you your football fix then maybe these sexy new shots  of Spanish Player, Cristiano Ronaldo will get you into the world cup fever. If they don't then you probably don't have a pulse.

They say a good way to face an opponent is to imagine them in their underwear. Well that most certainly wont work against Cristiano because  from these  photos its clear that he's just as intimidating on the pitch as he is in his these underwear ads. 

What do you think? Hot or not?

More shots from  part 2 of Cristiano Ronaldo's underwear campaign are after the jump.

Cristiano Ronaldo Armani pictures