Transformers actress, Rosie Huntington Whiteley is part of an all British ensemble cast for the new AW2010 Burberry campaign. Rosie Huntington Whiteley is cast alongside actor Douglas Booth, musicians Gwilym Gold, Rory Cottam, Samuel Fry, Seb Brice, and models Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, and Thomas Penfound.
The brand has gone back to using models after it used actress, Emma Watson for its last two campaigns. The campaign was shot by photographer, Mario Testino. In addition to photographs the campaign also feature interactive online videos where the user will be given choices that influence how they view the product.

Burberry has always been at the forefront of technology, being one of the first brands to stream heir show online and the first to make their show available in 3d. Now they are  the first brand to make their  new campaign interactive and it will  serve as an extension of their runway show.

Christopher Bailey discusses the AW10 Burberry campaign

Meet The Burberry AW10 Cast