Lara Stone is no longer the face of Jaeger London, the curvaceous blonde has been replaced by Abbey Lee Kershaw. Once again Ollie Edwards is the male lead and the photographer is Emma Summerton and Imogen Morris Clarke will also make a cameo in the ads. The iconic heritage brand shot the ads from atop the london eye with the London Skyline serving as the shoots backdrop.

Jaeger London Spring/Summer 09
Jaeger by Jaeger SS10 lookbook
Alexa Chung for Pepe Jeans London AW2010












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