Jaeger has revealed their full Autumn Winter 2010 campaign. The iconic British brand, chose Emma Summerton to shoto the campaign. The campaign features Abbey Lee Kershaw, Imogen Morris Clarke and Ollie Edwards.
“We wanted to shoot a campaign for Autumn/Winter 2010 that captures the iconic spirit of Jaeger London, combined with an impressive London backdrop. The London Eye lent itself perfectly for capturing the striking London scenescape, and the pod creates a look that is bold and directional.” - Stuart Stockdale, Jaeger's Design Director.



Stuart Stockdale discusses Jaeger’s Autumn Winter 2009 campaign
More of Jaeger Autumn Winter 2009 – 2010
Abbey Lee Kershaw for Jaeger London AW2010
Jaeger by Jaeger SS10 lookbook












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