The brand new Jemma Jube website and online store launched this week.

Following an increasing international buzz and a successful collaboration with Topshop this year, Jemma Jube is back with a vengeance and has entered the world of e-commerce.

The swimwear range is inspired by superheroes and supervixens and has quickly gained a cult following.

Im glad that Jemma Jube is booming, we first noticed the brand back in July 2009.