Beatrix Ong is continuing to expand its presence as a global luxury fashion accessories brand. The brand is opening a new flagship boutique in Chelsea, London.

Located at 188 Pavilion Road the boutique is in the centre of fashionable Chelsea. The boutique evokes hints of 'Alice Through The Looking Glass' with it's over-sized front door and interior mirror.

The new flagship boutique carries the Beatrix Ong women's Autumn/Winter 2010 'Conceal/Reveal' collection as well as Ong London, the stylish menswear collection.

 “Pavilion Road is our new flagship boutique in London and is the next step of Beatrix Ong's journey. Elements of the shop have been personally selected to give our customers the feeling of being in our home."