London’s biggest shopping centre is Westfields is at the centre of an advertising controversy. Dutch retailer, Suits Supply  have come under scrutiny for their sexually explicit ads that are on show at the Shopping Centre. The ad campaign is aptly titled, "Shameless" and was shot by Carli Hermes. The photographer describes them as ‘carefully designed and artistic’. One ad features a man lifting up a woman's skirt, while another shows a man leaning a woman over a table in an overtly sexual manner. The campaign has caused uproar and shoppers have complained that it is not suitable for a mall that is frequented by children. Even  bloggers have taken to the blogosphere to complain about the ad campaign.

The ads have also been banned on Facebook. A spokesman for Suits Supply’s stated that ‘Facebook’s reaction is really American; strictly by the rules and especially safe.’

My take on the matter is that the ad campaign would be perfectly fine if it was hidden away in the pages of a Men's magazine like GQ or Arena Homme. However, in shopping centre it will get seen by numerous children and its target market is obviously adult men and the ad is completely inappropriate for younger shoppers.

What’s you're take on it Art or softcore porn?