I remember sitting down with my photographer/friend, Gene Keigel and discussing the future of fashion photography. He said that video would be used more frequently used . Well, he was most definitely correct as Balmain has released a special video via Nowness. Kate Moss is the star of a 3 minute long, behind the scenes video for Balmain. Kate Moss writhes around to the sounds of Everglade by Antony and the Johnsons. The video is behind the scenes footage of Kate Moss' AW 2010 Balmain campaign which was shot by Inez van Lamsweerde and Vinoodh Matadin. While Kate changes her pose her hair changes colour and animations by Jo Ratcliffe are displayed on screen. It’s a great way to spend the next 3 minutes of your life.