Remi Rebillard sent me this visual tale about melancholy and depression, called the Fragmentary Girl . Its based on the tragic life story of the original Fragmentary Girl, Sylvia Plath.

The model is Greta with Elite , the stylist Don West with the Gerard Agency, and hair and make up is Davide Calcinai with Artist by Timothy Priano.

Today was  the Jaeger Autumn Winter 2011 Press day.  A fabulous affair full of bold, brilliant colours. The colour pallete for the AW 2011 collection is full of bright solids and primary colours. I particularly liked some of the patterns in the Boutique by Jaeger collection which had been reinterpreted from the Young Jaeger archive. Also on show was the shoe collection by Beatrix Ong, featuring some stunning heels that will be the envy of women next season.

O'Neill are currently searching for the face (and body) of their international SS12 fashion campaign to coincide with the launch of their new Superkini bikini. The winner will also receive a 12-month global modelling contract with NEXT Models (home to some of the world's most famous Supermodels) and a trip for 2 to Miami where they will have professional photos taken for the agency.
Headed up by Australian Victoria's Secret model Elyse Taylor, the competition runs on www.facebook.com/oneillgirls until 15th May - so only 4 more days left to submit!

Absolutely anyone can apply by uploading their photo to the page and getting people to vote. The 12 finalists will take part in the 'One Way Runway' event in Ibiza in June, where they have to walk the runway before jumping off a cliff in their Superkini, which is made with a special material that sticks to the body to prevent embarrassing moments and wardrobe malfunctions.

In addition to Elyse Taylor, the panel of judges include professional O'Neill surfer Raine Jackson and international fashion editors.

I love Elite Models London and this shoot stars model Tommy Kristiansen from Elite Models,  so by extension I love this shoot.The Photographer was Ryan Parry and the stylist Chris Preston.The headwear was also designed by Ryan Parry.