Last Season BBoy used Evan Wadle and Sam Way for their campaign. This time they have  chosen All American boy Seth to relaunch B*Boy Classix and B*Boy Basix. The images were shot by photographer and B*Boy’s creative director William Baker. William met Seth, a martial artist and acrobat whilst working as the style director on  Britney’s World Tour. I like Williams brand its a reinvention of the classic tighty whitie for todays modern man. You could say its the British equivalent of Calvin Klein.

Source: B*Boy Underwear

 
More photos after the jump.

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Britney’s Boys in B*Boy Underwear (and I don’t mean Jayden and Sean Preston). The hugely successful world tour ‘The Circus starring Britney Spears’ is well underway on its journey across the continents. So far she has done shows in London and Paris and is now moving across Europe for the next leg of shows. World renowned stylist and creative director, Bboy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was honoured to work with Britney as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick visually spectacular experience.
Will even managed to squeeze some of his successful chic men’s underwear line  B*Boy into the show in the styling and costumes for Britney’s incredible hot male dance troupe. William’s signature Graffiti Range features in ‘Womanizer’ and the specially designed homage to the electrifying Ms Spears,’True Brit’ boxers in ‘Boys’. B*Boy’s proud to be part of this hugely successful triumphant comeback.
www.bboyunderwear.com

For more information, dates etc regarding ‘The Circus’ Starring Britney Spears  go to
 www.britneyspears.com

B*Boy, B* my Baby! the people over at B*Boy are having a special Valentines Day Promotion. Until February 16th when you buy two pairs of underwear from William Bakers, B*Boy Underwear line,  you'll get the third pair free.Surf on over to B*Boy Underwear to find out more about their offers and to see more pics of Sam Way and Evan Wadle.

Source: Bboyunderwear

More Photos of Evan Wadle and Sam Way after the jump

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Earlier this month we showed you Evan Wadle for Bboy Underwear well now here is  British model, Sam Way. The shoot was lensed by  the  lines creator, William Baker. William Baker is also famous for his work as Kylie Minogue's Creative Director.

BBoy underwear seems to be in a giving mood. They are offering  a "Buy 2 Get 1 Free" offer so surf on over to their website and check it out.

Source: Bboy Underwear

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Once again  British Underwear line, B*Boy has chosen Evan Wadle ( aka Evan Wade) for their Graffiti collection. The shoot was shot by  the lines creator, William Baker.  The line was launched this October, in  London and Brian Friedman from the X Factor and  Kylie Minogue were in attendance at the launch party.

Source: Bboy Underwear

Below the Jump are more images from the new shoot as well as photos from the last shoot Evan did for Bboy.

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The Aussie’s have Aussiebum, the  Americans have Andrew Christian and the Canadians have Ginch Gonch.  Well now us Brit’s have a cool, trendy men’s underwear line, in the form of  B*Boy Underwear. B*Boy Underwear launched their Graffiti and Contrast lines last month  at London’s, Shadow Lounge. Creator of the line, William Baker  had a very star studded event. Special guest included his best friend, Kylie Minogue and Brian Friedman of the  X-Factor. Below are some pictures from the event.

Visit: BBoy Underwear

 Pictures after the Jump

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