Burberry Prorsum has just released their new campaign featuring British Models Sacha M'Baye and Jourdan Dunn. The ads were shot by Mario Testino on Brighton Beach. After having her baby Jourdan took a short hiatus from modelling but now she has cemented her return to modelling by shooting the Burberry campaign. 2011 is the year of Jourdan's return to the pinnacle of modelling!!!
Transformers actress, Rosie Huntington Whiteley is part of an all British ensemble cast for the new AW2010 Burberry campaign. Rosie Huntington Whiteley is cast alongside actor Douglas Booth, musicians Gwilym Gold, Rory Cottam, Samuel Fry, Seb Brice, and models Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, and Thomas Penfound. The brand has gone back to using models after it used actress, Emma Watson for its last two campaigns. The campaign was shot by photographer, Mario Testino. In addition to photographs the campaign also feature interactive online videos where the user will be given choices that influence how they view the product.
Burberry has always been at the forefront of technology, being one of the first brands to stream heir show online and the first to make their show available in 3d. Now they are the first brand to make their new campaign interactive and it will serve as an extension of their runway show.
Christopher Bailey discusses the AW10 Burberry campaign
If there is one model that I think doesn’t get enough praise its Lily Donaldson. We always hear about Rosie Huntington Whiteley, Jourdan Dunn, Lily Cole and Agyness but Lily Donaldson is a bit underrated. While the other models are famous outside of fashion circles Lily is relatively unknown. This month, she covers the Korean Edition of W Magazine wearing a dress from Burberry Prosum Spring Summer 2010 looking absolutely stunning. I don’t usually like curly blonde hair but Im loving this look on Lily.
More Photos of Lily Donaldson’s W Korea Shoot are after the jump.
A few weeks back a list was circulating the fashion blogs about how much different celebs get paid to sit front row at fashion week. Well if those figures are to be believed then Burberry must have shelled out a lot because they had one of the most star studded front rows I have seen in ages. The Olsen twins were seated next to Kate Hudson, Kristen Stewart, Claire Danes and Dazed and Confused cover star, Mia Wasikowska...the list is endless. Notably missing from the show was Emma Watson.
Burberry once again used the ruching that was a key element of their Spring Summer 2010 collection except this time they used a darker colour palette that is perfect for Autumn Winter. The feminine cuts of the dresses and skirts was juxtaposed with the masculine cut of the womens military style coats. Another trend in the Burberry Autumn Winter 2010 collection was exposed zips, which gave the pieces a deconstructed look.
Forgive me if I'm wrong but Emma Watson appeared to be missing in action at the Burberry show. However, the POPE of the fashion world, Anna Wintour was also in attendance She was missing her trademark sunglasses. I guess it was okay for people to see that she actually like this show.
Burberry was one the first brands to stream their fashion show online. Now the rest of the fashion pack at LFW has caught on and London Fashion Week will now be streamed online. Burbery is always one step of the competition so they have decided to go one step further host the first ever 3d Fashion show.
"We are the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.'' - Christopher Bailey, Chief Creative Officer.
Burberry's Autumn Winter 2010/11 show will take place at CHelsea COllege of Art on February 23rd and the show will be streamed live in 3D to events in New York, Paris, Dubai, Tokyo and Los Angeles.
The events will take place as follows.
NEW YORK 3D live streaming event at Skylight studios PARIS 3D live streaming event hosted with concept store, colette DUBAI 3D live streaming event at The Address TOKYO 3D live streaming to La Fabrique for ''Burberry Night'' LOS ANGELES* 3D streaming event hosted by Tina Brown, editor of The Daily Beast
Burberry will also live stream its show in 2D at live.burberry.com .
Here are the shots from the Burberry menswar runway show that took place on the 16th of January. As expected the Burberry Autumn Winter 2010 collection was a fusion of fashion and utility, style and function.
As always the Burberry collection had really strong coats. "PROTECT, EXPLORE, INSPIRE A salute to our heritage – Burberry parade coats" -Christopher Bailey, Burberry Chief Creative Officer.
The collection featured the classic cut trench coats that Burberry is famous for as well other silhouettes that included parade jackets, pea coat, blanket coat, parka, utility coats, aviator jacket and various other military inspired cuts. The colour palette included black, melange greys, indigo, natural white, khaki, military green and mustard. Another highlight of the collection was the accessories which included washed canvas and leather bags, military belts and military boots.
More images from the Burberry Prorsum menswear Autumn Winter 2010 collection are after the jump.
Visit live.burberry.com to watch Live footage of the Burberry AW10 fashion show. Also check back here after the show to see pictures from the fashion show.
The show starts at 5pm British time, 6pm Milan time and Burberry will be streaming the AW10 Menswear Prorsum show live from Milan, Italy.
Burberry will be live streaming its Burberry Prorsum Autumn Winter 2010 menswear show live from Milan on Saturday at 7PM GMT at http://live.burberry.com
If you cant wait until Saturday heres a preview of the Burberry Prorsum AW 2010 collection.
More photos of the Burberry Prorsum AW 2010 collection after the jump.
Another video from Emma Watson's Spring Summer 2010 Burberry campaign has emerged. I am big fan of Emma Watson because shes one of very few young female stars who aren't totally off the rails crazy. She's also using her style icon status appropriately. I really respect the fact that she hasn't brought out a clothing line as I am tiring of celeb clothing lines. Especially when we all know that they usually have very little to do with design process. Instead she has aligned herself with the most quintessential British Brand. Its a match made in style heaven. I think its time that the gods of fashion (Anna Wintour, Alexandra Shulman, Franco Sozzani and Carine Roitfeld) should give Emma her first Vogue cover.
Behind the scenes of the Burberry Spring Summer 2010 shoot
I have previously shown you a sneak preview of the Burberry Spring Summer 2010 Campaign. This time I have received pictures of the Burberry Campaign straight from the horses mouth. The wonderful people over at Burberry have sent me over the full campaign. It was styled by Christopher Bailey and photographed by Mario Testino. The campaign features an all British cast and actress Emma Watson is joined by four British guys; Emma's younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig.
The images below express the brand's three collections: Burberry Prorsum, Burberry London, and Burberry Brit.
''This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.
We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”. - Christopher Bailey, Burberry Chief Creative Officer
Burberry Prorsum
Burberry London
More images from Burberry London and Burberry Brit are after the jump.
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