Jourdan with Sacha M'Baye for Burberry Prorsum

Burberry Prorsum has just released their new campaign featuring British Models Sacha M'Baye and Jourdan Dunn.  The ads were shot by Mario Testino on Brighton Beach. After having her baby Jourdan took a short hiatus from modelling but now she  has cemented her return to modelling  by shooting the Burberry campaign. 2011 is the year of Jourdan's return to the pinnacle of modelling!!!

When I watched the first Twilight movie 2 years I said that Robert Pattinson would make the perfect Burberry campaign star. Well it seems Christopher Bailey might have thought so too. Burberry has managed to attract stars such as Emma Watson and Rosie Huntington-Whiteley.

However it’s been reported R-Patz turned down a 1 million pound deal. Is he crazy???? Possibly

He definitely isn’t short of money because he has been hugely successful with the Twilight series. However turning down an offer from one of the fashion world’s biggest names might not be the best of ideas. I think most actors would jump at the opportunity to model for the iconic heritage brand. A source  stated that "As far as Robert sees things he's an actor by trade and that's his art. He doesn't want to start becoming a brand or anything."

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Burberry is the one show at London Fashion Week that everyone was waiting for. Christopher Bailey didn’t disappoint. For his Spring 2011 collection, the designer brought back the military trend but reinterpreted it to include aviator jackets, and military inspired coats with leather finishes. The show had one mishap, Burberry campaign girl, Emma Porter literally fell flat on the floor as she was closing the show. However, she got up and finished her catwalk. Its not about falling its about getting back up.

Rosie Huntington Whiteley is back again, she has appeared in the Burberry campaign in 2008 and now they have brought her back to be the face of the Burberry Beauty cosmetics range. Christopher Bailey must be over the moon,  because even though this campaign was shot many months ago it has now been  announced that Rosie will be in the next Transformers movie so  Burberry Beauty will get even more attention. Rosie Huntington Whiteley is joined by fellow Brits Emma Porter and Lily Donaldson.

More Photos of the collection are after the jump.

The 96 piece Burberry beauty cosmetics collection hits stores next month.

Transformers actress, Rosie Huntington Whiteley is part of an all British ensemble cast for the new AW2010 Burberry campaign. Rosie Huntington Whiteley is cast alongside actor Douglas Booth, musicians Gwilym Gold, Rory Cottam, Samuel Fry, Seb Brice, and models Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, and Thomas Penfound.
The brand has gone back to using models after it used actress, Emma Watson for its last two campaigns. The campaign was shot by photographer, Mario Testino. In addition to photographs the campaign also feature interactive online videos where the user will be given choices that influence how they view the product.

Burberry has always been at the forefront of technology, being one of the first brands to stream heir show online and the first to make their show available in 3d. Now they are  the first brand to make their  new campaign interactive and it will  serve as an extension of their runway show.

Christopher Bailey discusses the AW10 Burberry campaign

Meet The Burberry AW10 Cast

Christopher Bailey  told WWD, “When we were doing make-up, I felt like we weren’t able to get the right attitude. It was either caked-on make-up or then just the wrong colours, the wrong tones, the wrong spirit for make-up. I wanted it to be this kind of effortless elegance.”

The collection contains 96-pieces and draws inspiration from Burberry the trench coat and  “Like the trench-coat, it can be worn anywhere and at any time,” Christopher Bailey said.

If there is one model that I think doesn’t get enough praise its Lily Donaldson. We always hear about Rosie Huntington Whiteley, Jourdan Dunn, Lily Cole and Agyness but Lily Donaldson is a bit underrated.  While the other models are famous outside of fashion circles Lily  is relatively unknown.  This month, she covers the  Korean Edition of  W Magazine wearing  a dress from Burberry Prosum Spring Summer 2010 looking absolutely stunning. I don’t usually like curly blonde hair but Im loving this look on Lily.

More Photos of Lily Donaldson’s W Korea Shoot are after the jump.

A few weeks back a list was circulating the fashion blogs about how much different celebs get paid to sit front row at fashion week. Well if those figures are to be believed then Burberry must have shelled out a lot because they had one of the most star studded front rows I have seen in ages. The Olsen twins were seated next to Kate Hudson, Kristen Stewart, Claire Danes and Dazed and Confused cover star, Mia Wasikowska...the list is endless. Notably missing from the show was Emma Watson.

Burberry once again used the ruching that was a key element of their Spring Summer 2010 collection except this time they used a darker colour palette that is perfect for Autumn Winter. The feminine cuts of the dresses and skirts  was juxtaposed with the  masculine  cut of the womens military style coats. Another trend in the Burberry Autumn Winter 2010 collection was exposed zips, which gave the  pieces a deconstructed look.

Forgive me if I'm wrong but Emma Watson appeared to be missing in action at the Burberry show. However, the POPE of the fashion world, Anna Wintour was also in attendance She was missing her trademark sunglasses. I guess it was okay for  people to see that she actually like this show.

"We are the first ever truly global fashion show. We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.'' - Christopher Bailey, Chief Creative Officer.

Burberry's Autumn Winter 2010/11 show will take place at CHelsea COllege of Art on February 23rd and the show will be streamed live in 3D to events in New York, Paris, Dubai, Tokyo and Los Angeles.

Burberry will also live stream its show in 2D at live.burberry.com .