If it aint broke dont fix it …but there nothing wrong with giving it a snazzy style update. Thats exactly what CHOO 24:7 has done. Jimmy Choo has updated some of its iconic shoe designs and given them a modern spin. The shoes are investment pieces and are meant to weather the passing of time and adapt from day to evening, 7 days a week.
Its the “‘perfect shoe wardrobe’ with updated versions of Tamara Mellon’s favourite styles in a variety of colours, materials and heel heights. Taking the Jimmy Choo woman from day to evening, 7 days a week, this is the definitive assortment of iconic Jimmy Choo shapes: The ‘Icons’, the ‘Perfect Platforms’, the ‘Perfect Pointy-toe Pump’, the ‘Perfect Round-toe Pump’, the ‘Perfect Flat’, the ‘Perfect Wedge’ and the ‘Perfect Evening’.”
The prices of the collection range from £315 to £725 and the line will sell alongside the Jimmy Choo Spring Summer 2010 collection.
Clue by Jimmy Choo: Choo 24:7
More images of the Jimmy Choo: Choo 24:7 collection are after the jump.














