Adidas Originals has just released their Spring Summer 2010 campaign. Its titled "The Street Where Originality Lives" and the Tv AD features faces from the world of Sports, modelling , music and acting. THe full list of celebs is as follows: Adrienne Bailon, Agyness Deyn Ana Ivanovic, Calle 13, Cheer Chen, Ciara, David Beckham, DJ Neil Armstrong, Fernando Verdascom Hyori Lee, Ian Brown, Jay Baruchel, Jeremy Scott, Louise Roe, Mr. Hudson, N-Dubz, Noel Gallagher, Snoop Dogg, Tallulah Morton, Whitney Port and Dee Edwards. The ad is set to the song "Why cant there be love?"

In addition to the Main Campaign video, Adidas has also releases the women's Adidas Originals SS2010 video. For this year's Women's Lookbook, they let the models m get behind the lens to document each other as "they worked the pavement" in the Spring/Summer 2010 Womens collection.The Look book features Aiara, Agyness Deyn, Ana Ivanovic, Cassandra Steen, Hyori Lee, Whitney Port and Tallulah Morton .

David and Victoria Beckham are the cover models for the Spring issue of 10 magazine.The covers were shot by photographer by Cedric Buchet. David covers 10 Men while Victoria covers 10. The magazine is famous for not using celebrities on its covers and this is the first time that  it has decided to feature a celeb on the cover.

“This is an incredibly exciting way to start our second decade and the first time we’ve ever featured celebrities on our covers. For me David and Victoria are an intriguing power entity with a truly renaissance attitude. They are multi-faceted and incredibly clever in the approach to their celebrity status, defying the transient nature of that celebrity to create true longevity as a brand and force to be reckoned with.” Editor-in-Chief, Sophia Neophitou.

I'm also loving the Beckhams on the cover as they both have made a huge impact on fashion. The only thing that i'm worried about is who will sell more copies of 10, David or Victoria.

David and Victoria Beckham are once again fronting the  ad campaign for their namesake dvb fragrances. The range includes ten fragrances. Six of the fragrances are for men. these include Instinct, Intense Instinct, Signature for Him, Signature Story for Him,  Intimately for him and Intimately Night for Him. The remaining 4 scents are for women. These include. Signature for Her, Signature Story for Her, Intimately for Her and Intimately Night for Her. The ads for 2010 are designed to evoke Hollywood glamour and Icons.

 Bad  News : David Beckham is no longer the spokesman for  Emporio Armani underwear.

Good News: He will be replaced  by  Cristiano Ronaldo. Who is no stranger to  showing off his manties.

Better News: According to WWD, David Beckham might be starting his own line of underwear so there might be  more underwear ads. 

Victoria and David Beckham are once again posing in their  underwear for the Autumn/Winter 2009/10 Emporio Armani underwear campaign.

The shoot was photographed by  fashion duo Mert Alas and Marcus Piggott, and the ads will appear in magazines and on billboards  across the world.

David Beckham's Emporio Armani Underwear

“David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges,”- Giorgio Armani. 

Apparently, although there is a huge Tube strike in London thousands of people still managed to show up at Selfridges for the launch of  David Beckham's  Emporio Armani Underwear campaign. Talk about being die hard fans!!!!

What do you think of David's hair in the ad? Do you like the slick look?

Source: Emporio Armani

David Beckham

Source:Grazia

You can soon expect to see the ad at bus stops, billboards and  posters on the underground.

David Beckham's new Armani ads are yet to be seen, but I'm sure they'll pop up online soon.

Source :NYMAG