Diesel just released their new campaign for Spring/Summer 2010 camapign and  its really sexy.  The pictures remind me of the sexy photos that people sometimes post on social networking sites except  instead of featuring Average Joe and Average Jane the ads feature some of the industries sexiest models. British model Sam Way is joined by Tobias Sorensen and Dan Cameron and a cast of other sexy models. The shoot was photographed  by Miko Lim and has the byline "SEX SELLS: but unfortunately we sell Jeans". I expect this denim collection to sell like hot cakes.  I wonder if this form of sexualised advertising is a trend brought on by the recession or just a really clever idea  by Diesels creative team.

More photos of the "Diesel Spring Summer 2010 – Sex Sells" campaign are after the jump

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Earlier this week I showed you a preview of Diesel's Rockin Dot's collection. The collection will be available next year and was inspired by British Glam Rock band, The Vanities.

I got sent these pictures from the new lookbook and  I am loving the glam rock vibe of the collection. The Diesel Creative team under the guidance of Creative Director, Wilbert Das, have unveiled the brand's Rockin Dot's collection.  Rockin Dot's has a Rockstar sensibility and for the ladies its got skinny black pants together with micro studded backless tops or dark denim skirts with matching jackets. For daytime there are striped jersey dresses with macro dots are combined with long zipped vests or quilted leather jackets, while evening brings dark denim sprinkled with sequins.  The collection is also high on trend with edgy  orchestra jackets and knitted dresses worn under  oversized shirts.

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Anyone living in  London know that we are experiencing a major heatwave ( it was 32 degrees today). Its the sort of weather where you wanna jump straight in a pool or lounge around the house in your underwear because its just too damn hot to wear clothes. At work I even got sent a funny memo about steps to take during  a heatwave (although its hot there are many places  where it is hotter than this everyday) to ensure that you don't have a heat stroke, it also included  how to spot if one of your collegues is having a heat stroke.

In keeping with the hot weather I decided to post some images from Diesel's underwear line  Diesel Intimates.  The ads feature Brit model  Sam Way, who is no stranger to modeling underwear as he was recently the face and body of William Baker's BBoy underwear line.

Earlier this week, i posted about  Disel giving out black ” bank notes” that give customers 30% off their purchases  between FRIDAY 17TH -  SUNDAY 19TH APRIL. Diesel has upped the stakes and is giving out 3 Gold tickets that entitle customers to 99% off their purchase!!!! Only 3 will be available in the entire UK so fashionistas will have to be on the lookout for the Golden Tickets. Diesel will distribute the Golden and Black tickets In London , Glasgow and Manchester in the UK as well as in locations around the world.

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The credit crunch  has had a huge impact on the wallets of consumers. Diesel is coming to the rescue  of shoppers with their  'Diesel Black Friday'  event. Be on the for bands of dishevelled banker types handing out wads of 30% off notes. The 30% off vouchers will be valid from this Friday 17th April until the end of the weekend. Be on the lookout for the 30% off vouchers, they could be right around  the corner.

There will also be in store "Black Friday Parties" with remixes of "Money Honey", "Dirty Cash" and "Material Girl" playing in Diesel Stores.