For those who live in London, navigating Oxford Circus at peak hours is at best a chore and at worst a stressful, chaotic battle against tourists and grumpy business people. Tomorrow, the battle will rage against fashionistas and Lanvin fanatics as H&M opens its doors to their latest designer collaboration, Lanvin Hearts H&M. And if the launch is anything like the New York Fifth Avenue launch last Saturday, commuters had best call in sick.
The highly anticipated collection drew hundreds of shoppers to the New York flagship store, where some allegedly waited thirteen hours to get into the store and others spent close to $3,000 in an attempt to get every women's piece, according to The Cut. Fortunately for us, the action could be followed from a safe distance on Twitter, as fashion bloggers madly tweeted from the queue and twitpic'ed celebrity attendees such as Leigh Lazark, who apparantly waited patiently in the queue just like everybody else.
Indeed, the collection is so highly coveted that pieces have already hit eBay at huge markups. Thirteen hours, potential danger at the hands of crazed fashionistas and $3,000 later, wouldn't you rather just buy real Lanvin? Will you be queueing up at Regent Street tomorrow?
by Emma Freed
