Today was  the Jaeger Autumn Winter 2011 Press day.  A fabulous affair full of bold, brilliant colours. The colour pallete for the AW 2011 collection is full of bright solids and primary colours. I particularly liked some of the patterns in the Boutique by Jaeger collection which had been reinterpreted from the Young Jaeger archive. Also on show was the shoe collection by Beatrix Ong, featuring some stunning heels that will be the envy of women next season.

We attended the Jaeger Spring Summer 2011 Press day last week. A press day so fabulous that even the mannequins are walking in style. The clothes for spring summer 2011  capture the brands usual sophistication and each range caters to a different woman. Jaeger Black is for the stylish business woman and includes  cocktail dresses and demure long gowns while Boutique by Jaeger is for the woman in her 20's who likes to look girly, confident and effervescent. Especially loved the floral prints on the Jaeger London pieces and  there was a glitzy Jaeger London dress that was the vision of subtle perfection.

Does the Dior Autumn Winter 2010 look like the Jaeger AW 2010 ad campaign?

I just saw the new Lady Dior campaign ads and while I think the photos are great I can't help but think it looks a little like the Jaeger AW2010 campaign which was released earlier this year and has been in fashion mags and newspapers for the past two months. Both ads were shot in the London Eye. While there is no denyng that both ad campaigns are gorgeous, I can't help but wonder why Dior would shoot a campaign in the same location as Jaeger, during the same season? What do you think?

Boutique by Jaeger will be opening a pop-up shop on August 7, at 10 Foubert's Place, off Carnaby Street, London. The pop-up shop will stock Jaeger's new, younger, lower priced line aimed at the under 30 market.

Initially, I was self-taught. I didn’t choose art at school, only academic subjects, although I felt my vocation was as a ‘creative’. So outside of my studies, I started drawing and painting. I also bought a camera and set up a darkroom in my parent’s house. I was then accepted onto the local foundation course at Cumbria College of Art and Design. I had a detour for a few years as a male model before eventually taking up my place there which led to me being accepted onto the BA course at Central St. Martins and afterwards the MA course at the RCA.

A wedding dress for a friend.

 

Jaeger is a brand with a rich heritage. How do you maintain that heritage while designing new collections?

Our heritage is extremely important to us and the emphasis is to use it to inspire our modern designs. We are conscious to keep progressing whilst retaining the strong spirit of our fantastic 126 years of heritage. Our aim is to combine creativity and innovation with desirability and wearability. 

First you saw the womens collection now  its the guys turn. The Jaeger by Jaeger collection  recreates some key pieces from the brands 125 year history while updating them  so as to be relevant to fashion today. 

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What's the first thing you think of when you hear  the phrase "Iconic British Brand"?..Probably Burberry. but if these shots from the Jaeger by Jaeger Spring Summer 2010 lookbook are any indication that title also perfectly fits Jaeger. Under the direction of Stuart Stockdale,  The Jaeger brand has seen a strong resurgence. Stuart Stockdale is also credited with revitalising the Pringle of Scotland brand when he  desgned for the brand between 2000 and 2005. It should come as no surprise that  he has also had a similar impact at Jaeger.

These images are from the lookbook for the Jaeger by Jaeger Capsule collection. The limited edition 18-piece collection, delves into the brand’s rich heritage. Taking inspiration from standout archive pieces, Jaeger by Jaeger recreates some of the house’s most iconic pieces, while adding a fresh spin in terms of innovative design tweaks, fabrication and finish.

More Images of the Jaeger by Jaeger collection are after the jump.

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