Very ( a UK based online department store) only launched this summer and already they have collaborations with celebs such as Peaches Geldof, Fearne Cotton, Jasmine Guinness and designers such as Preen, PPQ and Amanda Wakeley. The capsule collections incorporate the style of the fashionistas and fashion houses into key unique pieces that embrace the essence of the fashionistas and design houses while being available for a fraction of the price.
The price of the collections range from £8 to £99 and will be available online from January.
Below are campaign shots from Very's Spring Summer 2010 collection
