Jimmy Choo is diversifying their product range by releasing the brand's first fragrance. The campaign for Jimmy Choo Parfums was shot by the legendary Inez Van Lamsweerde and Vinoodh Matadain and stars Tamara Mellon.

“I love the smell of green fresh notes, they’re in the top notes of our fragrance,” Mellon said. ”I like things that are sensual, so that’s how we came in with the patchouli.”

It's hard to believe but Jimmy Choo is turning 15. Yes, its been 15 years since choo-mania struck the world the brand is celebrating their Crystal anniversary by launching a Crystal Collection.  The Crystal Anniversary collection is the first of a series of projects that will  be unveiled during the coming year to celebrate the 15 year heritage of the brand. Within this new Crystal Anniversary collection, the signature jeweled shoes which helped make the brand famous are updated and modernized for a new generation.

“In celebrating our 15 years I wanted to create a modern glamour that stands for the style and imagination of Jimmy Choo. I was inspired by vintage jewellery to add sparkling and luminous details to iconic Jimmy Choo shapes. But these are not the jeweled shoes of the past and instead show jewels in a modern and edgy way. ” Tamara Mellon, Founder and Chief Creative Officer, Jimmy Choo. 

More pictures of the shoes in the collection are after the jump

Ciara nude

A crystal deco anklet over a back zipped peep toe combine in CIARA with its curvilinear Mariah heel for an updated take on glamour. While tiny crystal stones are used to cover feminine styles like ZAFIRA a criss-cross and ankle strap platform. Technology and glamour combine in the NIAGRA molded lucite platform. Silver mesh is fused within lucite multiplying the refractive effect lifted up on a 145mm platform heel and a flat version in MONTANA, a transparent Perspex thong with glittering crystal studs scattered across the thong. A more demure take on sensuality is the iconic SAMBA pointy toe pump with a crystal bow, a Jimmy Choo signature graphic, either on an 85mm heel or in RAQUELLE a silver glitter flat pump. For evening shimmer take LANCER, a 120mm platform and LATIFA an 85mm d’orsay with metallic suede hot fix studded sandal in shades of silver, nude and black. Not to be left out of the glamour stakes, the new Jimmy Choo trainer collection features a pumped up high top TOKYO crystal star studded version for all out high voltage sparkle factor.

Niagra

Marine

October will see the launch of a collaboration between UGG boots and Jimmy Choo. UGG's sheepskin boot has been reinterpreted with Jimmy Choo detailing.  Details include fivestudding, stars, grommets, leopard, zebra and hobo fringing detail. The range comes in black, chestnut, chocolate, charcoal diamond Donegal cable knit, cream/black zebra, charcoal/black zebra and natural leopard print.

Amber Valleta is the face of the Jimmy Choo Ugg campaign.

The boots will be available at Jimmy Choo and UGG  stores this October.

The line ranges from $465 to $595 available at Jimmy Choo stores and online from May. So mark your calendars. Source

If it aint broke dont fix it …but there nothing wrong with giving it a snazzy  style update. Thats exactly what  CHOO 24:7 has done.  Jimmy Choo has updated some of its iconic shoe designs and given them a modern spin. The shoes are investment pieces and  are meant to weather the passing of time and adapt  from day to evening, 7 days a week.

Its the “‘perfect shoe wardrobe’ with updated versions of Tamara Mellon’s favourite styles in a variety of colours, materials and heel heights. Taking the Jimmy Choo woman from day to evening, 7 days a week, this is the definitive assortment of iconic Jimmy Choo shapes: The ‘Icons’, the ‘Perfect Platforms’, the ‘Perfect Pointy-toe Pump’, the ‘Perfect Round-toe Pump’, the ‘Perfect Flat’, the ‘Perfect Wedge’ and the ‘Perfect Evening’.”

The prices of the collection range from £315 to £725 and the line will sell alongside the Jimmy Choo Spring Summer 2010 collection.

Clue by Jimmy Choo: Choo 24:7

More images of the Jimmy Choo: Choo 24:7 collection are after the jump.

Finlay by Jimmy Choo: Choo 24:7

Glenys by Jimmy Choo: Choo 24:7

Lace by Jimmy Choo: Choo 24:7

Lance by Jimmy Choo: Choo 24:7

Lewis by Jimmy Choo: Choo 24:7

Lockett by Jimmy Choo: Choo 24:7

Private by Jimmy Choo: Choo 24:7

Quiet by Jimmy Choo: Choo 24:7

I choose Jimmy Choo.The latest campaign for Jimmy Choo has arrived and its  like visual euphoria. Look at those  Neon yellow and black heels,  they are out this world amazing and Angela Lindvall looks amazing in the campaign.

More Images of the Jimmy Choo Spring Summer 2010 campaign are after the jump.

The coveted Jimmy Choo for H&M collection has launched today  and it will be mayhe. The stores have all beefed up security  so that everything will run smoothly. To coincide with the launch of the magazine Tamara Mellon was on the cover of ES Magazine . The  Jimmy CHoo for H&M collection will be available at the following stores:

Covent Garden; Knightsbridge; Kensington High St; Regent St; Oxford St; Westfield; Brent Cross. Birmingham Bullring; Bluewater; Brighton; Cardiff; Glasgow; Manchester's Market St & Trafford Centre; Newcastle; Dublin; Dundrum.

First they released a teaser clip and now the whole commercial for the Jimmy Choo for H&M collection has been released. There are only two weeks left until the the Jimmy CHoo for H&M collection will be released at H&M stores around the world so make sure you've got November 14th marked off on your calendars.  The new ad features model Anna Jagodzinska and was shot at The Standard Hotel in New York.