Last Friday. September 18th, Nike Sportswear and East London rapper Dizzee Rascal released a limited edition, Nike Air Max 90 'Tongue N' Cheek' sneaker. The shoe was created as part of  a collaboration between  Dizze Rascal and  Nike. The sneakers share their name with Dizzee Rascal's 'Tongue N' Cheek'  album which was released on monday. The shoes are available exclusively  at Nike's 1948 store in Shoreditch.

This promo video has  was directed by Drury,  and shot by Tim & Barry from dontwatchthat.tv .

On London's Berwick  Street hides one of the gems of British Fashion – Digitaria.

Digitaria  is a fashion store  that doubles as an Art gallery. The label is run by Greek design duo Eleftheria Arapoglou and Stavros Karelis.As well as hosting hosting the shop's namesake line it also features designers such as Leigh Bowery, Charlie Le Mindu, DJ Warboy, Katie Eary,  Maiden Britain, Piers Atkinson, Rael Stone, Millie Cockton's Euphemia and a T-shirt collection from Scottee the curator of the Digitaria Art Gallery.

I know New York fashion Week is over but I thought I'd share these images from CommonWealth Utilities. The show featured some of the biggest male models in the industry and he clothes were amazing. Like a fusion between casual wear and formal. The color  palette included  pastelle the usual menswear staple colours (brown, grey, black and white). The show featured  Major models, Patrick Rukai, Thierry Pepin, Ryan Konig, Kerry Degman and Chad White. 

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Burberry has just posted a little teaser video to get you all excited for their Burberry Prorsum Spring Summer 2010 show. It's sure to have tongues wagging in anicipation for the show on Tuesday night.

If you aren't lucky enough to get invited to the Burberry show. Click this link on Tuesday to watch the Burberry Prorsum Spring Summer 2010 show live.

French Connection is pleased to announce the launch of their new concept denim store in the heart of London’s Covent Garden. The unique concept store has been specially designed to showcase the denim diffusion range created by French Connection’s in-house design team along with the most directional casual wear pieces from the ladies main range. The store is set to launch on 15th September 2009 at 11 James Street, Covent Garden, London WC2.

The denim diffusion range pays special attention to cut and fit. Inkeeping with this seasons trends  the line features oversized T-shirts adorned with abstract and playful prints and check shirts with eclectic mixed buttons.

The line also includes a range of jeans from ultra skinny, indigo wash to 80’s bleached stone wash jeans. Playsuits and Harem pants are also part of the collection.

 

To celebrate Vogues' global shopping extravaganza, "Fashion Night Out",   they have designed a special t shirt that will retail for £10. All the profits from the Tshirt will go to Crisis, the UK charity for the homeless.  The Tshirts will be avaialble at various stores in the West End of  London during the event which takes place tommorow, September 10th.

Designer Consuelo Castiglioni has customised the limited-edition Vogue T-shirts and has embellished them with dolls from Marni's autumn/winter 2009 collection. Consuelo Castiglioni's T shirt will be available  exclusively at Marni's  on Sloane St.

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Autumn Winter 2009 – 2010 sees FCUK introduce a capsule denim range for men and  women. The range features streetwear  and focuses on authentic denims and easy casual pieces with a distinctive fashion twist.

To showcase the new collection and its free-spirited attitude, a team were streetcast from creative hotspots around the UK.   Inkeeping with the British street style theme the  campaign was shot in the Centre of London street style, Brick Lane.

The shoot  brings together youths from  all walks of life – from tattoo artists to students, to film makers, musicians and dancers . The line symbolizes style and inviduality.

More  about the FCUK denim capsule lines is after the jump

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What would you get if you mixed  "Contributing Editor" with "Electric Youth" and added a dash of London attitude and style? You'd get get "HERO"!

"HERO is a London based magazine that debuts the Next Big Thing: the models that will define catwalks and campaigns for seasons to come. Working with some of the industry’s newest and most talented photographers, and with a host of the world’s biggest and best modeling agencies, we have compiled a world-class intimate and iconic introduction to beginnings of something amazing: the Faces of Tomorrow."

On the cover of HERO is Robbie Wadge, photographed by Matthew Kristall. All the models in the mag come complete with superpowers. Don't mess with Robbie or you'll be in trouble with the Caped Crusader, Batman. The  mag also features  up and coming models  Remy Baquiche, Ryan Koning, Ryan Viiperi, Nicolas Boldt and Luuc Brans.  I am not sure if the other  guys  have super powers but I think spelling Luuc with two U's  should classify as a superhero power.

find out more about the issue on Hero-Zine
 
Luuc Brans by Massimo Pamparana

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With the advent of the internet and social networking sites, flash mobs are becoming a frequent occurrence. A few weeks ago there was a Chanel  flash mob that descended on St Pancras station to celebrate the release of the Coco Chanel movie. Today another flash mob will descend on Carnaby Street. They have dubbed the event a "Fash Mob". The organizers want everyone to show up wearing a floral print. It takes place at the Carnaby Street entrance to Liberty.

Be prepared to see loads of London Fashionistas at the event. I may even go and see if I can snap a photo of Susie Bubble.

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 Here is the schedule for this years London Fashion Week

18th September Catwalk shows
10:00 Exhibition at LFW Opens
10:00 Paul Costelloe
10:30 Hat Collective/Opening
11:30 Caroline Charles
13:45 Eun Jeong

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According to Dazed Digital Gucci is is collaborating with record producer,  Mark Ronson. Frida Giannini collaborated with Ronson to create a collection of sneakers that will be sold exclusively at the Gucci Icon pop-up stores. The Pop-up stores will appear all around the world . In October the first store will be launched  in New York. Then the stores will move to Miami, London, Paris, Berlin, Tokyo and Hong Kong. 18 shoes in total will be released, 16 for men and 2 for women.

The record producer said

“I spent many many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectable one. Frida and I also agreed it was important for there to be a unique musical element to the project, so I’m going to be collaborating with artists, making limited edition tracks for each store opening”. 

The collaboration reminds of the Kanye West/Louis Vuitton sneaker collection. However, I am a bit uncertain about the choice of Ronson, becuase unlike Kanye West he isnt known for his style.

Whether it's capturing the youthful allure of Robert Pattinson or imbuing the eye with the glory of icons like Naomi, Eva and Claudia on the cover of Vogue, John-Paul Pietrus is photographer of the moment. An established and respected name in the fashion industry, he creates pictures that are exciting, beautiful and in my opinion masterpieces! I say this not only because he has the best subjects but because he possesses a certain style that is unmistakable and unforgettable.  Beauty Confessional caught up with the London based photographer to find out how he creates his magic.

1. What was your inspiration for becoming a photographer?

It was an accidental inspiration, so to speak. I really had my mind set on studying genetic engineering at MIT. Then I decided last minute to apply to art school, as although I didn't really make any ‘art' up until that point, I had a keen interest in fine arts. I concentrated on writing a killer essay as I had absolutely no portfolio, and was accepted to the prestigious Minneapolis College of Art and Design. I was thrilled! After foundation year, I loved studying fine arts and completed my undergrad with a concentration in photography and painting. Before embarking upon my career in fashion photography, I actually was a documentary and news photographer.

2. Which artists or photographers do you admire?

I admire photographers with integrity and who are in pursuit of or hold a personal vision; not ‘copycat artists' of which there are many. True pioneers I admire include Guy Bourdin, Inez van Lamsweerde & Vinoodh Matadin, Juergen Teller, Steven Meisel, Hiro, Jeff Wall, the Magnum crew, the National Geographic crew (particularly Steve McCurry). I could write pages and pages of names, but these are who have just come to mind.

 3. Your work portrays a hint of "romanticism". What influences the themes for your photos?

I think that you are very correct in noting that, as I do like strong emotions in my work. I try to achieve a sense of personal emotions with my models, whether it is their own emotions, or more likely, an emotion I want to feel, and have them to project. I also find inspiration in literature, travel, paintings and installations... Inspiration is all around us!

4. You have shot editorials with supermodels like, Naomi, Claudia and Eva and worked with celebrities like Jerry Hall. What is it like working with the most iconic faces in fashion?

What's it like? It's damn cool! Each person tells a different story, and that's one thing I love about my job. Whether it is someone famous or a ‘new face', they all have a story, a journey that they've been on. The ‘icons' bring out, additionally, a sense of awe in me as these are people who inspired me when I was a student, thus to work with them is a remarkable honour and quite exciting!

5. What qualities do you believe a model should possess in order to produce a unique picture?

Quite simple really: either something physically unique by genetics (Sasha Pivovarova's eyes!), or something emotionally or personality unique which can make itself visible physically (Jessica Miller's posing). But it's also down to the photographer and team.

Fashion, is all  about the latest trends for the season. As Heidi Klum would say ” You’re either In or you’re out”. UK based,  CoutureLab breaks the mold of most fashion sites it’s a season-less, trend-less, consortium of creatives  from around the world of fashion. Instead of following trends the site brings together unique pieces , that are the pinnacle of craftsmanship and beauty.

I was over on Couturelab and I saw the most beautiful hand embroidered jackets. They were designed by Indian based designer Rohit Bal. His collections are world renowned and his garments have been worn by Uma Thurman, Cindy Crawford and Naomi Campbell. I love when designers  incorporate traditional cultural elements into modern clothing. Its almost like the clothes transcend culture and geographical space.

 After the clothes show London  I got some emails from some readers asking where they could purchase Steve Madden in London. On July 11th Steve Madden opened his first UK pop up store in London. The store is located on 69 Broadwick Street in London's West End. Below is a sample of whats available at the store.

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“London calling!” Juicy Couture is opening their first UK store on July 16 . The California based fashion label  thats retails in Bloomingdale’s, Lord & Taylor, Nordstrom, Neiman Marcus, and Saks Fifth Avenue will be setting up its UK flagship store in London. The new store is located at 27 Bruton Street in the Mayfair district .

To commemorate the  opening of the store Juicy Couture has designed  3 special charms.

The last time i blogged bout Roksanda Ilincic she had teamed up with Gareth Pugh and was creating a limited edition line of Barbies. Now she has returned to  creating  breathtaking collections

London based designer Roksanda Ilincic has truly outdone herself  for her 2010 resort collection. Its so chic and sophisticated.

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H&M obviously has a thing for British  designers. They have previously collaborated with  Matthew Williamson and Stella McCartney . Today they announced they'll be collaborating with British accessories label Jimmy Choo.

The collection is due out on November 14th and omg it will probably be chaos. Jimmy Choo shoes usually start about £400 and fans  of the label will storm the stores to get Jimmy Choo at H&M's prices. It'll  be like Christmas in November.

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British model Emma Heming and her hubby Bruce WIllis are on the cover of W Magazine. They are also featured in a sexy editorial inside.  Bruce is shirtless in most of the photos and wears  underwear and red  gloves while his wife Emma sports a very dominatrix-like look.

Emma Heming is no stranger to sexy photo shoots, you should recognize Emma from her days as Victoria Secret model and from the Fall/Winter 08 ad campaign she did for La Senza.

Images from the shoot are below.

More shots of the steamy photo shoot are after the jump.

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