Yesterday we showed you the womens lookbook for the River Island Spring Summer 2011 collection. Today, we give you a sneak peak at the River Island Mens 2011 collection. Hopefully we get a really warm Summer because the collection is full of shorts. The colour palette is mainly composed of neutral  tones with accents of blue in the form of denim. Lets hope for a warm summer because River Island's menswear is looking very strong for SS2011. I would wear every single piece from the lookbook, which is unusual for me as I am very picky when it comes to clothes. Hats off to River Island. Love this lookbook.

AussieBum' new bulge enhancing underwear intend to revolutionize men’s underwear in the same way that the WonderBra reinvented the bra. The new AussieBum Wonderjock Pro gives men a lift in the pants department without the use of rings, strings or padding. I just got sent the new promotional pictures for the new underwear and as they say pictures speak louder than words.

AussieBum founder, Sean Ashby comments, “The AussieBum WONDERJOCK technology revolutionised the way men perceive themselves in underwear. Technological advances in fabric development and structure means that the AussieBum WONDERJOCK Pro is made from the most luxurious cotton available. The underwear is even more comfortable and combined with the advanced technology offers even more support. We simply deliver what the confident men of the world want – AussieBum WJ Pro”.

The WonderJock Pro will be available at Selfridges from, October 26th and at Harrod's from November.

For Autumn Winter 2010, French Connection mens is going back to a classic colour palette of brown, camel, beige, grey and black. The collection also includes plaid shirts and lots of  chucky knits, which are a major trend this season.

More photos of the French Connection Mens collection are after the jump.

Here is a preview of River Island's Autumn Winter 2010 men's collection. I'm loving the over-sized knits and the military trend also makes a small cameo. Amazing!!! More shots of the River Island men AW 2010-2011 collection are after the jump.

Source

This is our second original shoot that we have shot exclusively for Beauty Confessional.net. This time we went for the military trend. The inspiration for the shoot was Cheryl Cole's Fight for this Love music video except we tried to bring a darker more masculine edge to the shoot and thus RENEGADE was born. The shoot features pieces from ASOS, Topshop, RIver Island as well as some authentic military pieces. We also drew inspiration from Joe over at 00o00 blog as he is very into rocking the military trend.

Photography by Christian Trampenau

Styling by Che & Paula Hector

Makeup by Stephanie S

Models- Edward S @ Premier and Alistair

Post Production -Exclusively Eminent

Jacket and Boots from River Island, Trousers from Asos.
Make sure to check out our behind the scenes video and more photos below.

Jacket by River Island

Jacket & Boots by River Island, Trousers by Asos, Genuine British Army Royals Officers Cap
Jacket by TOPMAN, Trousers and boots by River Island, Deerstalker- British Military Issue

Suspenders and Trousers by River Island, Boots by River Island, Shirt - Authentic British Military Helmet.
Bag by Topman, Coat by Topman, Denim shirt by Asos, Boots by River Island, Trousers by Asos
Suspenders and Trousers by River Island, Boots by River Island, Shirt - Authentic British Military Helmet.
 
Suspenders and Trousers by River Island, Boots by River Island, Shirt - Authentic Swedish Military. Coat by Topman, Jeans by Asos, Boots by River Island, Authentic Military Shirt, Authentic Military Cap

Coat by Topman, Jeans by Asos, Boots by River Island, Authentic Military Shirt, Authentic Military Cap

If you'd like to view all of our exclusive shoots click here

     

 
Fiongal Greenlaw  is an emerging menswear designer. In his debut  SS10 collection,  Greenlaw  combines his skills in design with a modern aesthetic.  His collection draws influences from  preppy British style but with an updated twist and a dash of East London style thrown in.  Its a very refreshing look.

More shots of the clothes are after the jump

Here are the images from the Burberry Brit menswear SS 2010 Lookbook. Its Burberry's younger line and is available in stores now .