"In a rapidly changing world POP magazine is a LEADER not a follower. With a bold international perspective and an understanding that the cultural and business LANDSCAPE is being dramatically rewritten, POP looks to join-the-dots and CELEBRATE the world`s key creatives…. (the website) will form a key role in POP`s future developments. Conceived and built by a dedicated in-house team, the website will complement the magazine by providing a wider `landscape` in which a cutting-edge international bi-annual glossy magazine can happily exist and also provocatively interact. THEPOP.COM will provide a fascinating insight into the creation of each issue but, more importantly, it will reflect the POP team`s creative outlook and ongoing projects as well as functioning as a truly international platform through which the wider POP audience can fully express itself.