Stuart Stockdale : Confessions of a Design Director

Jaeger, Jaeger by Jaeger, Jaeger Clothing, Jaeger London, male models, Stuart Stockdale

Stuart Stockdale : Confessions of a Design Director

20 May 2010 No Comments

Stuart Stockdale-Jaeger

Stuart Stockdale has been credited by many as being an intergral member of the team responsible for the resurgence of  Jaeger. His resume includes him designing in all of the major fashion capitals for brands such as Jasper Conran, Romeo Gigli, J Crew, Pringle of Scotland, Jigsaw and Jean Paul Gaultier.

While he was at Pringle of Scotland, the former model  was credited  by Vogue  as "the man who made knits sexy" and praised for revitalizing the Pringle brand.

Now during his tenure at Jaeger, the brand has grown from strength to strength and continues to  reinforce its prominence as an iconic British heritage brand. We were very fortunate to have Stuart answer some of our  questions about his life, Jaeger SS2010, Jaeger London AW2010 and the inspiration for Jaeger's new line Boutique by Jaeger.

 

 

How did a young man from Cumbria become a designer? Was fashion always one of your passions?

Initially, I was self-taught. I didn’t choose art at school, only academic subjects, although I felt my vocation was as a ‘creative’. So outside of my studies, I started drawing and painting. I also bought a camera and set up a darkroom in my parent’s house. I was then accepted onto the local foundation course at Cumbria College of Art and Design. I had a detour for a few years as a male model before eventually taking up my place there which led to me being accepted onto the BA course at Central St. Martins and afterwards the MA course at the RCA.

What was the first article of clothing you ever designed?

A wedding dress for a friend.

  Jaeger by Jaeger 2 Jaeger by Jaeger

Jaeger is a brand with a rich heritage. How do you maintain that heritage while designing new collections?

 

Our heritage is extremely important to us and the emphasis is to use it to inspire our modern designs. We are conscious to keep progressing whilst retaining the strong spirit of our fantastic 126 years of heritage. Our aim is to combine creativity and innovation with desirability and wearability. 

Jaeger Lara Stone Spring Summer 2010

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Jaeger London AW 2010

23 February 2010 No Comments


Jaeger London Runway - LFW Autumn/Winter 2010


The revitalisation of Jaeger continues with the Jaeger London AW2010 show that took place at London Fashion Week. The brand also attracted a younger set of celebs to its front. The front row included peaches Geldof, Alexa Chung and the Saturdays.

Jaeger London Runway - LFW Autumn/Winter 2010

Jaeger London Runway - LFW Autumn/Winter 2010


Celebrity Front Row Day 4 - LFW Autumn/Winter 2010


Celebrity Front Row Day 4 - LFW Autumn/Winter 2010

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London Fashion Week embraces Technology

03 February 2010 No Comments




Burberry Runway: Spring/Summer 2010 - London Fashion Week

The BFC are  finally embracing technology. For awhile the  fashion industry has largely ignored the technology. Now bloggers are regularly invited to fashion shows and sit on the front row next to Magazine Editors. The organisers of London Fashion week have taken it a step further by announcing they will be streaming all of the shows from British Fashion Council tent will stream live online.

That means that you will be able able to watch all of your  favourite designers like Jaeger, Burberry and PPQ  live on the London Fashion Week website . 

Image Source: Anna Selezneva at Burberry SS2010

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Ad campaigns, advertising, Jaeger by Jaeger, Jaeger Clothing, London Fashion, London Fashion News, London Fashion Week, london style, lookbook, Stuart Stockdale

Jaeger by Jaeger SS2010 menswear lookbook

19 January 2010 1 Comment


Jpg_cmyk_high_37423_SS10_M_JBY_104

First you saw the womens collection now  its the guys turn. The Jaeger by Jaeger collection  recreates some key pieces from the brands 125 year history while updating them  so as to be relevant to fashion today.  Jpg_cmyk_high_37424_SS10_M_JBY_102

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Jaeger by Jaeger SS10 lookbook

19 January 2010 1 Comment


Jpg_cmyk_high_37296_SS10_W_JBJ_62

What's the first thing you think of when you hear  the phrase "Iconic British Brand"?..Probably Burberry. but if these shots from the Jaeger by Jaeger Spring Summer 2010 lookbook are any indication that title also perfectly fits Jaeger. Under the direction of Stuart Stockdale,  The Jaeger brand has seen a strong resurgence. Stuart Stockdale is also credited with revitalising the Pringle of Scotland brand when he  desgned for the brand between 2000 and 2005. It should come as no surprise that  he has also had a similar impact at Jaeger.

These images are from the lookbook for the Jaeger by Jaeger Capsule collection. The limited edition 18-piece collection, delves into the brand’s rich heritage. Taking inspiration from standout archive pieces, Jaeger by Jaeger recreates some of the house’s most iconic pieces, while adding a fresh spin in terms of innovative design tweaks, fabrication and finish.

Jpg_cmyk_high_37293_SS10_W_JBJ_61

More Images of the Jaeger by Jaeger collection are after the jump.

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Stuart Stockdale discusses Jaeger’s Autumn Winter 2009 campaign

01 August 2009 No Comments



Stuart Stockdale

Jaeger’s Design Director Stuart Stockdale  discusses the concept behind Jaeger’s Autumn Winter Campaign. He also talks about the creative ideas that went into designing the fashion label’s  most recent line. On a side note, Is it just me or does Stuart Stockdale look like David Beckham? The resemblance is uncanny

The full video is after the Jump.

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More of Jaeger Autumn Winter 2009 – 2010

27 July 2009 No Comments


Lara-stone-jaeger
More of the Jaeger Autumn Winter 2009/2010  campaign photos have surfaced online. the images were shot in London at the iconic  Somerset House and feature model of the moment Lara Stone and Jon Kortajarena.  I see these ads as the rebirth of Jaeger.  If these images are any indication of whats to come  then I am really  looking to forward to their show at London Fashion Week. Ironically London fashion week will take place at the same location these photos were shot.

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Lara-stone-jaeger2

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Ad campaigns, advertising, Jaeger Clothing, Jaeger London, news, Stuart Stockdale

Lara Stone & Jon Kortajarena for Jaeger

21 July 2009 2 Comments


JonKortajarenaandLaraStoneforJaeger  
This  new  image for Jaeger’s Autumn/Winter campaign has just popped up on the fashion spot. Its nice to see the restoration of Jaeger, one of the most quintessentially British Fashion labels.  Its got a very “Upper East side” feel to the campaign. The campaign stars Lara Stone and Jon Kortajarena.

The guys ( and gals) over at the Design Scene Blog have even commented “that the campaign is channeling the Manhattan elite, move over Chuck Bass of Gossip Girl, Mr Kortajarena is here”.  Although we think Lara and Jon are doing big city glamour very well, we think we’ll stick with Chuck Bass …because he’s British and we are just a bit biased (PS. We are British).

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Jaeger London Spring/Summer 09

25 May 2009 No Comments


Jaeger London

JCW_SS09_IMAGE_5 JLM_SS09_IMAGE_1

When i think of Jaeger I don’t immediately think of it as something I would wear. My aunt and uncle buy the brand by the  case load, so I usually think of it as appealing to an older demographic.  I just saw the images from the Jaeger London Spring/Summer 2009 lookbook and I am really impressed by the revitalization of the brand. Its got the high end look expected from  the Jaeger name but at the same time there is a youthful feel to the brand.

Last year, Stuart Stockdale came on board as Design Director of Jaeger. He previously revitalized  the image of Pringle of Scotland.  It might be early to say this but I think he can do for Jaeger, what  Christopher Bailey did for Burberry. 

In the nineties Burberry had a negative image in the  public it started to become popular among  football hooligans and chavs. Not really an association that  a Luxury brand wants to have. However, since Christopher Bailey took over as Creative director they have revitalized the brand  and it is once again one of Britains strongest Luxury brands.  I think we are in for a surprise from Jaeger.

Jaeger clothing, Jaeger London s/s 09

Jaeger clothing, Jaeger London s/s 09 2

Jaeger clothing, Jaeger London s/s 09 2

Jaeger clothing, Jaeger London s/s 09 3

more Jaeger after the jump

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