Ad campaigns, advertising, Beauty Confessional, beautyconfessional, Jaeger Clothing, Jaeger London, Menswear, Spring, spring summer, spring summer 09, Stuart Stockdale, style news, Summer
25 May 2009
Jaeger London
When i think of Jaeger I don’t immediately think of it as something I would wear. My aunt and uncle buy the brand by the case load, so I usually think of it as appealing to an older demographic. I just saw the images from the Jaeger London Spring/Summer 2009 lookbook and I am really impressed by the revitalization of the brand. Its got the high end look expected from the Jaeger name but at the same time there is a youthful feel to the brand.
Last year, Stuart Stockdale came on board as Design Director of Jaeger. He previously revitalized the image of Pringle of Scotland. It might be early to say this but I think he can do for Jaeger, what Christopher Bailey did for Burberry.
In the nineties Burberry had a negative image in the public it started to become popular among football hooligans and chavs. Not really an association that a Luxury brand wants to have. However, since Christopher Bailey took over as Creative director they have revitalized the brand and it is once again one of Britains strongest Luxury brands. I think we are in for a surprise from Jaeger.


more Jaeger after the jump
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