Today Converse releases a short film featuring  Alexis Taylor and Joe Goddard of Hot Chip. This follows the release on October 6th of the original track ‘Didn’t Know What Love Was’, a musical collaboration featuring Bernard Sumner from Bad Lieutenant, New Order and Joy Division, Alexis and Joe (Hot Chip) and Hot City.

This is all part of Converse’s year-long campaign, launched with the release of the track that celebrates the UK music scene and continues the iconic footwear brand’s commitment as a catalyst for freedom of expression and underlining its longstanding connection with music. A second track, featuring legendary musician Graham Coxon, Paloma Faith and Bill Rider Jones, formerly of the Coral, will be released next January. ‘Didn’t Know What Love Was’ is available now for music fans globally to download at www.converse.co.uk and authorized Converse websites around the world.

“Being able to work alongside Bernard, whose music has been a huge influence on us since we were young, and HotCity, who are creating some of the groundbreaking music of today, was an amazing experience,” said Alexis of Hot Chip. “As soon as we entered the studio, we connected immediately and began weaving together various influences and genres.”

Converse is celebrating the  footwear brand’s longstanding connection with music by shining a spotlight on the British music scene. On October 6th, Converse will release the first of two original musical collaborations featuring Bernard Sumner from Bad Lieutenant, New Order and Joy Division, Alexis Taylor and Joe Goddard (Hot Chip) and Hot City, followed by the release of the accompanying music video on November 2nd. The second track, featuring legendary musician Graham Coxon of Blur, Paloma Faith and Bill Rider Jones, formerly of the Coral, will be released next January. Both tracks will be available to music fans globally via free download at www.converse.co.uk and authorized Converse websites around the world. 

“The UK music scene is recognized globally for its pioneering and unparalleled creative influence, We wanted to create a platform to celebrate this, from the icons of British music talent to the more emerging artists. We are extremely excited about what we have in store for the next 12 months for Converse fans worldwide"-Geoff Cottrill, Chief Marketing Officer of Converse

As a teaser to the launch of the forthcoming track, Converse has released a short film featuring Bernard Sumner, the first installment in a series of three being distributed alongside the new track and featuring each of these outstanding musicians.