Today Converse releases a short film featuring Alexis Taylor and Joe Goddard of Hot Chip. This follows the release on October 6th of the original track ‘Didn’t Know What Love Was’, a musical collaboration featuring Bernard Sumner from Bad Lieutenant, New Order and Joy Division, Alexis and Joe (Hot Chip) and Hot City.
This is all part of Converse’s year-long campaign, launched with the release of the track that celebrates the UK music scene and continues the iconic footwear brand’s commitment as a catalyst for freedom of expression and underlining its longstanding connection with music. A second track, featuring legendary musician Graham Coxon, Paloma Faith and Bill Rider Jones, formerly of the Coral, will be released next January. ‘Didn’t Know What Love Was’ is available now for music fans globally to download at www.converse.co.uk and authorized Converse websites around the world.
“Being able to work alongside Bernard, whose music has been a huge influence on us since we were young, and HotCity, who are creating some of the groundbreaking music of today, was an amazing experience,” said Alexis of Hot Chip. “As soon as we entered the studio, we connected immediately and began weaving together various influences and genres.”
