For those who live in London, navigating Oxford Circus at peak hours is at best a chore and at worst a stressful, chaotic battle against tourists and grumpy business people. Tomorrow, the battle will rage against fashionistas and Lanvin fanatics as H&M opens its doors to their latest designer collaboration, Lanvin Hearts H&M. And if the launch is anything like the New York Fifth Avenue launch last Saturday, commuters had best call in sick.
The highly anticipated collection drew hundreds of shoppers to the New York flagship store, where some allegedly waited thirteen hours to get into the store and others spent close to $3,000 in an attempt to get every women's piece, according to The Cut. Fortunately for us, the action could be followed from a safe distance on Twitter, as fashion bloggers madly tweeted from the queue and twitpic'ed celebrity attendees such as Leigh Lazark, who apparantly waited patiently in the queue just like everybody else.
Indeed, the collection is so highly coveted that pieces have already hit eBay at huge markups. Thirteen hours, potential danger at the hands of crazed fashionistas and $3,000 later, wouldn't you rather just buy real Lanvin? Will you be queueing up at Regent Street tomorrow?
by Emma Freed
Today, Illamasqua's Art of Darkness Fall 2010 collection has officially launched online, and come the 16th, will launch at your closest Illamasqua counter. According to their press release, "A feast for the eyes, the Art of Darkness collection is a sumptuous selection of jewel-like shades for eyes, lips, nails and body. From ruby reds to sapphire blues and emerald greens, accompanied by antique golds, this mythical array of lavish tones is as intense as it is opulent. Indulge your extravagant side and revel in the otherworldliness of night-time make-up". The collection is packed with their signature dramatic, high-impact shades and highly coveted nail varnishes...where else can you find deep blue lipstick (entitled "Disciple") and ruby metallic multi-use cream? The shade names all fit in with the dark theme- "Scarab", "Hermetic" and "Abyss" to name a few- and the accompanying campaign editorial is wild. Check out the full range of products 
