Runway Beauty Trend: Powdery Purple Eyeshadows
At Victoria Beckham and Etro, the look was all about a pastel purple eye and
nude/golden lips. The looks is girly, fun, and perfect for party girls. In both cases the shadow was dusted up to the brows and hair was kept sleek and minimal to keep the focus on the eyes - and the fabulous clothes, of course! The skin was very clean and matte and brows were kept natural.
To copy this look at home, stick with matte lavender shades, a peachy blush and a nude gloss for Etro and ditch the blush and gloss for the more minimal style at Victoria Beckham. Consider "D. Gorgeous" shadow from Nars, a matte dusty lilac, and DuWop's "Violet Eyes" palette. The key is to keep the rest of the face and hair fairly simple, so avoid shadows with sparkly or shimmery shadows and use a light touch on the rest of the face.
Will you be pretty in purple come Spring?
by Emma Freed










Today, Illamasqua's Art of Darkness Fall 2010 collection has officially launched online, and come the 16th, will launch at your closest Illamasqua counter. According to their press release, "A feast for the eyes, the Art of Darkness collection is a sumptuous selection of jewel-like shades for eyes, lips, nails and body. From ruby reds to sapphire blues and emerald greens, accompanied by antique golds, this mythical array of lavish tones is as intense as it is opulent. Indulge your extravagant side and revel in the otherworldliness of night-time make-up". The collection is packed with their signature dramatic, high-impact shades and highly coveted nail varnishes...where else can you find deep blue lipstick (entitled "Disciple") and ruby metallic multi-use cream? The shade names all fit in with the dark theme- "Scarab", "Hermetic" and "Abyss" to name a few- and the accompanying campaign editorial is wild. Check out the full range of products 












