The folks over at LaSenza are making sure that you have the breast best Christmas ever. They have assembled Seven lingerie models with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a Merry Christmas!!

The newest member of the Sugababes, Jade Ewen is the new face of Miss Ultimo. The former Eurovision singer replaced Keisha Buchanan in the Sugababes and now she replaces Peaches Geldof as the face of Miss Ultimo. If she keeps this up, I think her next career progression will be "Jade Ewen replaces David Cameron" and becomes first female Prime Minister!!

More photos of Jade Ewen in the Miss Ultimo Campaign are after the jump.

Over the past few months Myla and Next models have travelled across the UK to find the perfect girl that embodies everything that is beautifully sexy. Tracie Bestford from the New Faces division at Next Models said, "The search has taken us to Manchester, Edinburgh, Leeds and London and we have seen hundreds of girls at castings and received a multitude of online submissions".

Myla have whittled down the entrants to 5 lucky girls. After which, the finalists, from around the UK will come to London to do a test shoot with Next. Myla's PR Manager, Melanie Hughes revealed that the winner will be announced at the exclusive Myla 10th anniversary party scheduled to take place in November. The lucky winner will star in a Myla photoshoot, receive £500 worth of Myla lingerie and be represented by Next Models.

AussieBum' new bulge enhancing underwear intend to revolutionize men’s underwear in the same way that the WonderBra reinvented the bra. The new AussieBum Wonderjock Pro gives men a lift in the pants department without the use of rings, strings or padding. I just got sent the new promotional pictures for the new underwear and as they say pictures speak louder than words.

Now celebrating a decade as one of the UK’s leading luxury lingerie brands, Myla has teamed up with Next Model Management to launch a nationwide search to find the perfect girl to embody everything that is beautifully sexy.

Next model agents will be scouting at locations across the country on the dates below, including the Myla Westfield London boutique on Saturday 16th October. So if you think you have what it takes, dress simply, keep make up to a minimum and head down to Westfields.

All casting days will run from 10:30am - 5:30pm

The prize:

• The chance to sign a one year modelling contract with Next Model Management Worldwide.
• To feature in a Myla photoshoot
• £500 worth of Myla lingerie
• An invitation to attend Myla’s 10 Year Anniversary and celebrate with the brands’ many celebrity fans at an exclusive London venue in November

If you can't make it to Westfields you can apply online

Calvin Klein Underwear Show me your X - Water, Air, Fire and Earth

Calvin Klein's ad campaigns are renowned for being sexy. Infact, many of their campaigns have been banned for just this reason.  Earlier this year they launched a very sexy ad campaign for Calvin Klein underwear called "Show me your X". The underwear ads starred Hidetoshi Nakata, Mehcad Brooks, Kellan Lutz, and Fernando Verdasco. The ad was so popular that my sister knew all of the words to the ad and exactly who said each line...YIKES!!! Well now round 2 of the ads has been released. This time the campaign is based on the 4 elements earth, water, wind and fire. Each guy was shot by photographer, Mikael Jansson wearing Calvin Klein underwear based on one of the four elements. The photo are below...Enjoy

Calvin Klein X Earth Kellan Lutz

World Cup action is heating up in South Africa this week. England got off to a rocky start with their first game on Saturday. If the World Cup  just isn't giving you your football fix then maybe these sexy new shots  of Spanish Player, Cristiano Ronaldo will get you into the world cup fever. If they don't then you probably don't have a pulse.

They say a good way to face an opponent is to imagine them in their underwear. Well that most certainly wont work against Cristiano because  from these  photos its clear that he's just as intimidating on the pitch as he is in his these underwear ads. 

What do you think? Hot or not?

More shots from  part 2 of Cristiano Ronaldo's underwear campaign are after the jump.

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The World Cup is just over month away and Vanity Fair is getting in the football mood by putting Cristiano Ronaldo and Chelsea player, Didier Drogba on its June cover. Cristiano and Didier  our the coverboys while Brazil's Kaka, Ghana's Sulley Mantari, Cameroon's Samuel Eto and America's Landon Donovan also feature in an editorial shot by photographer, Annie Leibovitz.

Didier is pictured wearing Calvin Klein's while Cristiano wears Emporio Armani underwear. Its almost like a continuation of his  Emporio Armani ads that came out earlier this year.

The video of the Vanity Fair shoot  as well as a larger photo of the cover is after the jump.

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Alexander McQueen is releasing its first range of underwear. According to WWD  this was one of his last  design ventures  before his death in February.

The collection includes boxers, briefs, vests, pyjamas, cardigans, track pants and will be available in white, black, grey and navy. The boxers waistbands  contain the  classic McQueen logo.

The collection also draws inspiration from from McQueens archive of iconic prints. The feather print, x-ray, degradé, and bone prints all make an appearance in this underwear range.

The brand imagery was photographed by celebrated fashion photographer Alasdair McLellan whose  work has been featured in i-D, POP and British Vogue.

The launch collection will also include a limited edition  red boxer, adorned with skull shaped ribbon detail . A percentage of the proceeds  from the sale of these boxers will go towards supporting several Aids charities around the world.

The Alexander McQueen underwear collection will be available  from June 2010 and can  be purchased online at alexandermcqueen.com and in stores worldwide. Prices range range form £35 to £370 for the silk Pyjama set.

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You've seen the print ads for Kelly Brooks Ultimo campaign. Now here she is in motion showing you exactly why she always tops the 'sexiest woman' polls in the UK. Oh la la!

The super sexy  Kelly Brook is the new spokesperson for  Ultimo lingerie and she’s looking amazing. She takes over from former Spice Girl, Mel B who was the Brand’s last amabassadaor.For the campaign the brand shot Kelly in a temperature raising,  50′s Pin-Up style shoot.

Now that Kelly Brook’s Ultimo campaign has been released I wonder if we will soon see her Boyfriend Danny Cipriani’s campaign for Ultimo men.

Source

More photos of Kelly Brook’s Ultimo camaign are after the jump.

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Laurence Cope is the English winner of the Calvin Klein underwear : 9 countries 9 men competition.  The 9 finalists got revealed today and the other finalists are below.  My favourite is Alex Bechet from Sweden, but I think it will go to Laurence from England. Laurence recently placed as one of the top 5 guys in the  'Make Me The Next Model' competition which was also run by Select Model Management, well now Select Model Management has selected  Laurence as the British finalist for the Calvin Klein competition. If the result was upto Select, I think Laurence would probably win as they obviously like his look. However as this one is up to the public anything could happen. Right now Germany (the best body) is in the lead and   and Greece (Shocking!!) is in second position. So make sure to get over to the Calvin Klein Underwear competition and vote for England, Sweden or Germany.

Who is your favourite?

Alex Bechet from Sweden

Lenn Haberthaler from Germany ( doesnt he loook like a beefed up Ollie Edwards?)

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I just posted behind the scenes footage of Cristiano Ronaldo's steamy underwear photoshoot for Emporio Armani. Emporio Armani is all about equal opportunities. So here is one for the boys. It the new sultry ad from Emporio Armani  womens underwear ad campaign featuring the sultry and seductive Megan Fox.

Armani has just released behind the scenes footage of Cristiano Ronaldo’s Emporio Armani underwear shoot. Enjoy!

Women everywhere should hate Megan Fox. What are the odds that someone so beautiful also has an amazing body? Im guessing they are really low. I wasn't overly impressed with the first set of pics of Megan Fox in the Emporio Armani Underwear campaign but these new images are smoking. Only one criticism. I wish they had photoshopped out the tattoo of Marilyn Monroe, as much as I like Marilyn , I think it looks a bit tacky.

More photos of Megan Fox For Emporio Armani after the jump.

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Here our even more pics from Cristiano Ronaldo's Emporio Armani Underwear campaign. They are less posey than the first images that came out. There is even a pic of Cristiano Ronaldo wearing a white pair of manties while water is splashed on him.  Yes, you heard right, hes wearing wet white underwear. Isn't there some rule against that somewhere? Than again no ones complaining.

More photos  of Cristiano ROnaldo in the Emporio Armani Underwear campaign after the  jump.

Yesterday I posted  Megan Fox's Emporio Armani ads and they were hot but I think Posh's ads last year may have just had the edge.  Megan is hot but Mrs Beckham just gave a little extra bit of ohlala.  So I called Round 1 to the Beckham's.

Now I was waiting to see how Cristiano Ronaldo would measure up to David Beckham. Like Megan Fox Cristiano Ronaldo is also  hot enough to start a fire and his abs look like you could grate cheese on them. However, his eyebrows are looking a bit overly tweezed and in the last  picture (below) and  hes looking like the retoucher got a little carried away. 

Is Cristiano Ronaldo as good as  Davd Beckhams. Emporio Armani underwear campaign from last year? Good question , I think Ill let you decide.

Valentine's day is around the cover and you know what that means…underwear and lingerie campaigns galore will start popping up everywhere.  The new ad campaign for Emporio Armani underwear  has just arrived and  the Beckhams have been replaced  by Megan Fox and Cristiano Ronaldo.  The campaign was shot by Mert Alas and Marcus Piggott. Expect the ads featuring footbal ace, Cristiano Ronaldo to  be released in the next few days.