World Cup action is heating up in South Africa this week. England got off to a rocky start with their first game on Saturday. If the World Cup  just isn't giving you your football fix then maybe these sexy new shots  of Spanish Player, Cristiano Ronaldo will get you into the world cup fever. If they don't then you probably don't have a pulse.

They say a good way to face an opponent is to imagine them in their underwear. Well that most certainly wont work against Cristiano because  from these  photos its clear that he's just as intimidating on the pitch as he is in his these underwear ads. 

What do you think? Hot or not?

More shots from  part 2 of Cristiano Ronaldo's underwear campaign are after the jump.

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Laurence Cope is the English winner of the Calvin Klein underwear : 9 countries 9 men competition.  The 9 finalists got revealed today and the other finalists are below.  My favourite is Alex Bechet from Sweden, but I think it will go to Laurence from England. Laurence recently placed as one of the top 5 guys in the  'Make Me The Next Model' competition which was also run by Select Model Management, well now Select Model Management has selected  Laurence as the British finalist for the Calvin Klein competition. If the result was upto Select, I think Laurence would probably win as they obviously like his look. However as this one is up to the public anything could happen. Right now Germany (the best body) is in the lead and   and Greece (Shocking!!) is in second position. So make sure to get over to the Calvin Klein Underwear competition and vote for England, Sweden or Germany.

Who is your favourite?

Alex Bechet from Sweden

Lenn Haberthaler from Germany ( doesnt he loook like a beefed up Ollie Edwards?)

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I just posted behind the scenes footage of Cristiano Ronaldo's steamy underwear photoshoot for Emporio Armani. Emporio Armani is all about equal opportunities. So here is one for the boys. It the new sultry ad from Emporio Armani  womens underwear ad campaign featuring the sultry and seductive Megan Fox.

Armani has just released behind the scenes footage of Cristiano Ronaldo’s Emporio Armani underwear shoot. Enjoy!

Women everywhere should hate Megan Fox. What are the odds that someone so beautiful also has an amazing body? Im guessing they are really low. I wasn't overly impressed with the first set of pics of Megan Fox in the Emporio Armani Underwear campaign but these new images are smoking. Only one criticism. I wish they had photoshopped out the tattoo of Marilyn Monroe, as much as I like Marilyn , I think it looks a bit tacky.

More photos of Megan Fox For Emporio Armani after the jump.

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Yesterday I posted  Megan Fox's Emporio Armani ads and they were hot but I think Posh's ads last year may have just had the edge.  Megan is hot but Mrs Beckham just gave a little extra bit of ohlala.  So I called Round 1 to the Beckham's.

Now I was waiting to see how Cristiano Ronaldo would measure up to David Beckham. Like Megan Fox Cristiano Ronaldo is also  hot enough to start a fire and his abs look like you could grate cheese on them. However, his eyebrows are looking a bit overly tweezed and in the last  picture (below) and  hes looking like the retoucher got a little carried away. 

Is Cristiano Ronaldo as good as  Davd Beckhams. Emporio Armani underwear campaign from last year? Good question , I think Ill let you decide.

Valentine's day is around the cover and you know what that means…underwear and lingerie campaigns galore will start popping up everywhere.  The new ad campaign for Emporio Armani underwear  has just arrived and  the Beckhams have been replaced  by Megan Fox and Cristiano Ronaldo.  The campaign was shot by Mert Alas and Marcus Piggott. Expect the ads featuring footbal ace, Cristiano Ronaldo to  be released in the next few days.

The Victoria Secret fashion show took place last night and Heidi Klum made women around the world completely jealous of her by being able to walk in lingerie just 5 weeks after giving birth to her 4th child. How does she do it? A few years back she walked the VS show while 5 months pregnant. The show featured a musical performance by the Black Eyed Peas and music by Leona Lewis and the Kings of Leon.

British model Rosie Huntington Whiteley made her third appearance for Victoria Secret and her first appearance as a Victoria Secret Angel. I lov the video above when Rosie says, "thats all i ever seem to work in my lingerie…the last time I did a shoot with clothes I cant remember". It's completely true because she has recently done campaigns for D&G underwear and for Agent Provocateur.

Kim Coleman is our final contestant to be interviewed from the 9 Countries 9 Men 1 Winner Competition. Enjoy!

Kim Coleman

1. Tell me a little bit about yourself, (your background, and your interests, anything you want the public to know)

My name is Kim Coleman I’m 21 years old, and I’m a personal trainer based in Kent. I also work weekends as a cocktail bartender (like Tom Cruise only better and taller) I enjoy both of my jobs but would be interested in getting into modelling as I like the creativeness of some of the images I’ve seen in various websites, magazines etc.

 I have also recently started organizing monthly parties called “less is more”. Every month is different theme giving the people coming a chance to dress up in different outfits. “Less is more” is a give away to the sort of outfits but it’s all a bit of fun and that’s what it’s all about.

When I’m not working I like to spend few hours a week in the gym and time with my friends and family going out having fun and meeting new people. I would like to see more of the world and see different cultures and lifestyles; this is something I will definitely look to fulfil in the future.

2. What made you decide to enter the Calvin Klein competition?

I had just came back from Spain training people out there so was brown and weren’t looking too bad, a few friends of mine saw adverts for the competition and suggested I should give it a go so I thought ..Why not got nothing to lose.

Modelling is something I’ve considered on a few occasions and friends and family have always said I should give it go so this competition could be my window of opportunity so fingers crossed.

3. Complete this sentence. Sexy is…

"Sexy is as much personality and mannerisms as it is appearance”.

4. What makes you stand out from the crowd/ what makes you unique?

 Besides my fingerprint and DNA making me unique, I like to think I have good moral fibre and an open-minded outlook towards life. Both of which make me think I’m not part of ‘the crowd’.

5. Who is your favourite X factor contestant?

To be honest as I work every weekend I don’t get to watch much Saturday night television although I sometimes catch the Sunday night episode from time to time I think the guy with the big fro (Jamie) is cool He seems humble and I don’t think the show is going to go to his head like it might some of the other contestants.

I have a lot of admiration for all the contestants it’s one thing to be talented and able to sing but it’s even more admirable to get up in front of a huge live audience and in front of loads of cameras bright lights and sing.

Luke Jackson is our third contestant to be interviewed from the 9 Countries 9 Men 1 Winner Competition. Read all about him…

Luke Jackson

1. Tell me a little bit about yourself, (your background, and your interests, anything you want the public to know)

My name is Luke Jackson, I'm 25 years old and I grew up in Leicester England. I moved to London when I was 18 to pursue a career in Performing Arts, something I aimed to do as a child. Since then I’ve been working in Musicals such as Phantom Of The Opera, Cats and currently Grease in the West End.

2. What made you decide to enter the Calvin Klein competition?

 I've always been interested in the Fashion/Modelling industry which is why I entered the Calvin Klein Competition. As a dancer I’ve always had to look after my body and make the best of myself, so I thought…. 'What the hell' why not parade around in my pants in a department store….what’s the worst that can happen?

3. Complete this sentence. Happiness is….

Happiness is….Being comfortable with yourself, pursuing your dreams and overcoming anything to get you where you want to be….

4. What makes you stand out from the crowd/ what makes you unique?

What makes me stand out from the crowd….Would have to be in the eye of the beholder…….or of the employer! Being in the entertainment industry you learn you’re not right for every job you go for…..and every one's unique….

5. Who is your biggest role model?

I don't have a specific role model, but someone who makes the most of themselves utilises their talents and comes across happy, whether they be on stage, screen or someone I meet in everyday life….But I can always look to my Mum for guidance and support…

Yesterday you met the first of our favorite contestants in the 9 Countries 9 Men 1 Winner Competition now meet Daniel Louisy…

Daniel Louisy

 1. Tell me a little bit about yourself?

I’m 27 years old, born and breed in London. I spent most of life busy creating a property empire for myself; it’s only recently that after pressure from my friends I started dabbling in the world of modelling. The initial reactions were overwhelming and I have had plenty of interest from both sides of the pond. This is a new world for me but so far so good. I am extremely driven and ambitious, and when I want something I have a one-track mind, which can be a good or bad thing depending on the scenario.

 2. What made you want to enter the Calvin Klein competition?

Again, pressure from my friends is what brought it to my attention. Initially, it wasn’t something I was not keen upon, however since having modelled professionally I’ve grown a real appreciation for the creative process. I believe the competition is fantastic exposure, just look what Calvin Klein did for Mark Wahlberg. Additionally having grown up as an overweight child, it is a great feeling to receive recognition for my body, achieved thought hard work alone.

3. What is your favourite movie and why?

This is the hardest question of all as I am a real movie buff and own over 1300 DVD’s. I have to say my favourite movie of all time is Gladiator. Not only did I find the cinematography fantastic but I also found the story compelling. Although Gladiator is a fictional story I have always had a great interest in Roman history, their ideology and believe like “Respect & Honor” I would also like to star in part 2 if there is a sequel made. :)

 4.  What makes you stand out and makes you unique?

What makes me stand out and makes me unique? Well I’m 6ft 5 so you can’t really miss me. I think I‘m unique because people often have a perception of me, then when they get to know me they say, “I didn’t think you would be like this”. I tend to surprise everyone.

5. Who is your favourite female supermodel and why?

 I’m oldskool…Cindy Crawford, because she is timeless, she has a great physique, and natural sexiness.

“Gorgeous guys in Calvin Klein underwear”…. A statement bound to get the attention of most young women. So when I heard that Calvin Klein is looking for its next rising star in the 9 Countries 9 Men 1 Winner Competition naturally I was interested in finding out more about the contest… and the fabulous guys in the competition. A prestigious panel of judges are currently reviewing all entries and will soon choose nine finalists who will represent each of the nine participating countries in Europe. The lucky nine will then vie for a one-year top male modelling contract with Select Model Management, and snag a luxury trip for two to South Africa.
There are 1000s of entries from across Europe but (just for you) I have picked out 4 of the most outstanding contestants from England and I am giving you a brief opportunity to find out a bit about them during the course of the week… See the first Alistair Wardell below.

Alistair Wardell

 
 
1. Tell me a little bit about yourself, (your background, and your interests, anything you want the public to know)

Well, I was brought up predominantly in Harrogate in North Yorkshire, spending a few formative years in Scotland, before venturing to London to read Law at University College London (UCL). Upon graduating from UCL I went to work as an Investment Banker in the City for nearly two years, and despite the unpopularity of the industry at the moment, it was a fantastic opportunity to meet, learn and socialise with some incredibly intelligent and diverse characters.

I guess that my main interest would have to socialising, anybody who knows me certainly wouldn’t hesitate in vouching for my enjoyment of a good party, and any attempt at claiming a proper or noteworthy hobby would just be a fabrication having stopped playing Rugby seriously shortly after beginning University. Though as pastimes go drinking, dining and conversing with friends and good company, particularly in a City as vibrant as London, is hard to surpass.

Over the years I have also become fond of exercising. Having not always been quite so athletic, I think it really was working in the City and escaping to the gym to maintain sanity and focus that cemented my affinity with sweat.

2. What made you decide to enter the Calvin Klein competition?

 In short, it was my brother. Several people have mentioned modelling to me in the past, but it was not until he brought the competition to my attention and suggested I enter that I gave it serious consideration. Coming out of working in the City, and looking for a change, coupled with my brother’s encouragement, made me think why not. I mean the competition offers a unique opportunity to experience something completely different, and really would provide the change in direction to my life that I have been searching for.

 3. What artists would I find on your iPod right now?

Somewhat of an eclectic mix, including the new Bon Jovi album, The Script, David Guetta, Pavarotti and of course some old school Frank Sinatra and the Rat Pack.

 4. What makes you stand out from the crowd/ what makes you unique?

Probably my creativity and panache for innovative and different thinking. To be clichéd, my thinking out of the box approach to life. This comes out in my care free and free spirited, borderline reckless, approach to enjoying life.

 5. If you could escape for a week to anywhere in the world where would it be?

Whitehaven beach, Whitsunday Island, Australia. Forming part of the protected Australian national park, Whitehaven beach on the uninhabited Whitsunday Island is accessible only by seaplane or boat, and for me, offers unparalleled escapism.

Calvin Klein Underwear is launching the English leg of their Europe wide model search . Today at House of Fraser on Oxford Street, Calvin Klein and Select Models are looking for the next generation of Calvin Klein male models.  As well as House of Fraser on Oxford Street branches in  Bristol, Birmingham, Bluewater, Manchester and Newcastle will also be holding model searches.

They'll be looking for the next Jamie Dornan and Danny Schwarz. At stake is a contract with  Select Models and a Luxury trip to South Africa. So if you think you look good in a pair of Calvin Klein manties ( man panties) and you've got the full package, then upload your picture online or visit one of the in-store castings .

Last Season BBoy used Evan Wadle and Sam Way for their campaign. This time they have  chosen All American boy Seth to relaunch B*Boy Classix and B*Boy Basix. The images were shot by photographer and B*Boy’s creative director William Baker. William met Seth, a martial artist and acrobat whilst working as the style director on  Britney’s World Tour. I like Williams brand its a reinvention of the classic tighty whitie for todays modern man. You could say its the British equivalent of Calvin Klein.

Source: B*Boy Underwear

 
More photos after the jump.

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Britney’s Boys in B*Boy Underwear (and I don’t mean Jayden and Sean Preston). The hugely successful world tour ‘The Circus starring Britney Spears’ is well underway on its journey across the continents. So far she has done shows in London and Paris and is now moving across Europe for the next leg of shows. World renowned stylist and creative director, Bboy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was honoured to work with Britney as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick visually spectacular experience.
Will even managed to squeeze some of his successful chic men’s underwear line  B*Boy into the show in the styling and costumes for Britney’s incredible hot male dance troupe. William’s signature Graffiti Range features in ‘Womanizer’ and the specially designed homage to the electrifying Ms Spears,’True Brit’ boxers in ‘Boys’. B*Boy’s proud to be part of this hugely successful triumphant comeback.
www.bboyunderwear.com

For more information, dates etc regarding ‘The Circus’ Starring Britney Spears  go to
 www.britneyspears.com

London's Fashion and Textiles Museum opened their Undercover: The Evolution of Underwear exhibition yesterday. Its an indepth look at the changing trends in underwear over the years.

"Developments in underwear have moved with the social and economic times and this exhibition charts how female underwear has evolved over the last century – encompassing the onset of war to the changing role of women in society – from a functional item to a thing of beauty." -Curator Alison McCann

The exhibition runs from Friday 12th June until Sunday 27th September 2009.

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